2022-10-17-GP_Bullhound-2022年Q2电子商务报告_25页_1mb

Digital Commerce Q2 2022: Key Insights & Trends

Overview of Digital Commerce Trends

The Q2 2022 Digital Commerce sector update highlights three primary areas of growth:

• Augmented Reality (AR): Growing adoption with digital commerce players investing to remain competitive. Key drivers include younger consumers (Gen Z/millennials) showing higher AR usage, its ability to improve customer engagement, reduce return rates, and increase conversion rates. Retailers like Walmart, Amazon, and Alibaba are expanding AR services, particularly for virtual try-ons and home décor visualisations.

• Sustainable Fashion (Leasing & Resale): Popularised by environmentally conscious consumers, especially Gen Z and millennials. Rental and resale marketplaces are experiencing rapid growth as affordable alternatives to new clothing. Major players like Etsy (acquirer of Depop) and Vinted have seen significant funding rounds. The fashion resale market is projected to reach $84 billion by 2030, up from $118 million in 2021.

• Buy Now, Pay Later (BNPL): Now a mainstream payment option, BNPL improves conversion rates and checkout value, accounting for up to 44% higher conversion from abandoned carts and 30-50% increase in average order value. Notable entrants include Apple and Revolut, who launched their BNPL services in June 2022.

Market Dynamics & Valuation

• Sector Valuations: Public company valuations and capital market performance have seen a downturn due to inflation and regulatory scrutiny, affecting major players such as Amazon, JD.com, and Booking Holdings. The overall sector is marked by reduced indices for marketplaces and e-commerce platforms.

• Private Placements & M&A Activity: The second quarter witnessed a slight slowdown in M&A volume but sustained private investment through funding rounds into marketplaces and logistics solutions. Segmented analysis showed varying levels of investor confidence across different verticals, with BNPL and sustainable options emerging as focus areas.

CEO Perspectives on Transformation

Several companies are at the forefront of sector transformation, focusing on:

• 1000Farmacie: Digitizing pharmacy services in Italy, offering price comparisons and partnerships with major pharma brands.

• Stuart: Efficient logistics solutions for sustainable deliveries, serving cross-vertical local commerce.

• The Modern Milkman: Circular economy principles in grocery delivery to reduce environmental impact.

Methodology & Disclaimer

The report is based on expert insights, market data from Capital IQ, and is intended for institutional investors. It is designed to inform market participants, but specific investment advice or recommendations are not provided due to the lack of personalization. Disclosure states that no legal liability is accepted, and material risks are inherent in these investment avenues.