MPAA-2018年院线和家庭娱乐市场报告（英文）-2019.10-55页_8mb

2018 THEME REPORT Summary

Core Content

The 2018 THEME Report provides a comprehensive analysis of the theatrical and home entertainment market environment, highlighting the growth and trends in the global film and television industry. The report includes insights on box office performance, home entertainment spending, audience demographics, and the evolving landscape of content consumption.

Main Points

• Market Growth: The combined theatrical and home entertainment market reached $96.8 billion in 2018, a 9% increase from 2017 and a 25% increase from 2014.

• Theatrical Market:

  • Global Box Office: Reached $41.1 billion, up 1% from 2017.
  • U.S./Canada Box Office: Set a new record at $11.9 billion, up 7% from 2017 and 4% from 2016.
  • Cinema Screens: Increased by 7%, reaching nearly 190,000 globally.
  • 3D Box Office: Global 3D box office was $6.7 billion, a 20% decrease from 2017.
  • Admissions: U.S./Canada admissions increased by 5% to 1.30 billion.
  • Demographics: The 12-17 and 18-24 age groups had the highest per capita attendance. Frequent moviegoers (those going to the cinema once a month or more) accounted for 49% of total tickets sold.
  • Attendance Comparison: Movie theaters attracted more than twice as many people as all theme parks and major U.S. sports combined.
  • Ticket Price: The average cinema ticket price increased by 14 cents (+2%) in 2018, outpacing the 3% increase in inflation.

• Home Entertainment Market:

  • Global Spending: Increased by 16% to $55.7 billion.
  • U.S. Spending: Rose by 12% to $23.3 billion, making up 66% of the combined market.
  • Online Subscriptions: The number of online video subscriptions globally increased to 613.3 million, surpassing cable subscriptions for the first time.
  • Digital Growth: Digital home entertainment drove global growth, with U.S. digital spending up 24% and international digital spending up 34%.
  • Cable Revenue: Remained the highest revenue platform globally with $118 billion in revenue.
  • Demographics: Online subscription and EST/VOD viewers skew younger, particularly the 18-24 and 25-39 age groups.

Key Information

• Top International Markets: China, Japan, and the U.K. were the top three international box office markets, with China leading at $9.0 billion.
• Top 20 International Markets: Malaysia and UAE entered the top 20, replacing Argentina and Turkey.
• Film Ratings: PG-13 films dominated the top 25 films, with 17 of them being rated PG-13.
• Top 25 Films:
  • Black Panther was the top-grossing film at $7.0 billion.
  • Incredibles 2 and Avengers: Infinity War were among the highest-grossing films.
  • Top 5 Films: Accounted for 23% of the total box office.
  • Top 25 Films: Represented 54% of the total box office.
• Film Production:
  • Films Entered Production: 576 films above a $1 million budget threshold were produced in 2018, up 5% from 2017.
  • MPAA Member Films: 107 films entered production, consistent with 2017.
  • Non-MPAA Member Films: 469 films entered production, up 6% from 2017.
• Currency Effects: The U.S. dollar's fluctuations affected box office figures, particularly in Europe and Latin America.
• MPAA Membership: Netflix joined the MPAA in early 2019, but its data was not included in the 2018 report.

Conclusion

The 2018 THEME Report underscores the continued growth and evolution of the film and television industry. Theatrical attendance and spending rose, driven by popular films and a strong U.S./Canada market. Simultaneously, home entertainment spending increased significantly, with online subscriptions becoming a major force in content consumption. The report highlights the importance of understanding demographic trends and the impact of global economic factors on the industry.