2021年全球影院和家庭娱乐市场报告（英）-67页_4mb

2021 Theatrical and Home/Mobile Entertainment Market Summary

Core Content

The 2021 Theatrical and Home/Mobile Entertainment Market Environment (THEME) Report by the Motion Picture Association provides an in-depth analysis of the global and U.S. markets for theatrical and home/mobile entertainment. It highlights the industry's recovery from the impacts of the pandemic, the growth of digital streaming, and the resilience of the entertainment sector.

Main Points

• Global Market Recovery: The combined global theatrical and home/mobile entertainment market reached $99.7 billion in 2021, a 24% increase from 2020 and surpassing the 2019 value. When including pay TV, the total reached $328.2 billion, a 6% increase from 2020, matching the 2019 record.
• Theatrical Market Growth: The global box office market was $21.3 billion in 2021, up 81% from 2020 due to theater re-openings. The U.S./Canada box office market was $4.5 billion, a 105% increase from 2020, though still below pre-pandemic levels.
• Digital Dominance: The digital home/mobile entertainment market accounted for 72% of the combined theatrical and home/mobile entertainment market in 2021, down slightly from 75% in 2020. The U.S. digital market grew by 11%, while the international digital market increased by 24%.
• U.S. Market Trends: The U.S. home/mobile entertainment market was $32.3 billion in 2021, up 7% from 2020. The digital market increased by 11%, while the physical market decreased by 20%. The subscription market grew by 19%, and the transactional market declined by 21%.
• Streaming Growth: Global online video subscriptions reached 1.3 billion in 2021, up 14% from 2020. Streaming became the second-largest subscription revenue market, surpassing satellite TV, with a $17.9 billion or 26% increase.
• Production Activity: Over 940 films entered production in 2021, an 111% increase from 2020. The number of original scripted series released to U.S. audiences was nearly 560, up 13% from 2020.
• Consumer Behavior: More than half of U.S. adults increased their viewing via online subscription services during the pandemic, while 42% reported increased viewing via pay TV. Mobile viewing was prevalent, with over 85% of children and 55% of adults watching content on mobile devices.
• Demographics: Daily viewers of content via mobile devices skewed towards younger age groups (18-24 and 25-39) and Hispanic/Latino and African-American/Black ethnicity categories. Theatrical attendance was highest among the 12-17 age group and the Hispanic/Latino ethnicity category.
• Frequent Moviegoers: Only 3% of the U.S./Canada population were frequent moviegoers (once a month or more), but they accounted for 34% of all tickets sold.

Key Information

• Market Breakdown:
  • Global: Theatrical market $21.3 billion (up 81%), Home/mobile entertainment market $78.5 billion (up 14%), Pay TV market $228.5 billion.
  • U.S.: Theatrical market $12.3 billion, Home/mobile entertainment market $32.3 billion, Pay TV market $103.2 billion.
• Market Shares:
  • Global: Digital (72%), Theatrical (21%), Physical (7%).
  • U.S.: Digital (80%), Theatrical (12%), Physical (8%).
• Subscription Growth: Online video subscriptions increased to 1.3 billion globally, while pay TV subscriptions decreased slightly to 526.5 million.
• Top Titles: "Yellowstone: S1" and "Yellowstone: S3" were the top two titles in the U.S. home viewing market, with "Harry Potter: Complete 8-Film Collection" also in the top 20.

Methodology and Notes

• The report includes data from third-party sources and online audience surveys.
• Adjustments were made due to the pandemic's impact on data availability.
• The U.S. dollar is used for international market aggregations, which may affect percentage changes.
• The home/mobile entertainment market includes both digital and physical methods, while the theatrical market is based on box office data.
• The report provides insights into consumer behavior, demographics, and regional trends in the global entertainment market.