Universum+2022全球最有吸引力雇主-132页_3mb

Summary of 2022 Universum Global Most Attractive Employers Report

Introduction

The 2022 Universum report analyzes the aspirations of university graduates entering the global workforce, highlighting a growing mismatch between their expectations and economic challenges. Key areas include job seeker priorities, employment deal re-evaluation, regional differences, and employer rankings.

Key Findings

Students prioritize competitive salary (#3), work-life balance (#8), and flexible working conditions (#10) over other factors. In contrast, challenging work dropped significantly, ranking #16 after a large 2.5-place decline, indicating a shift toward balance-seeking careers. Young people are highly focused on compensation and flexibility, but employers face pressure to meet quality of life expectations amid economic constraints.

Re-evaluating the Employment Deal

The report suggests that economic headwinds may allow employers to regain more control in hiring, urging companies to balance "give" (benefits, salary) with "get" (performance, effort) in their Employer Value Propositions. This is critical amid talent shortages and potential hiring slowdowns, exacerbated by inflation and cooling growth.

Targeting Critical Talent and Local Differences

Regional preferences vary widely, with attribute importance differing by country and profession. For instance, CSR credentials are more valued in China than in other places, and IT students value flexible working. Engineering students emphasize innovation, while business students focus on leadership opportunities. Companies must tailor their recruitment strategies to specific regions and talent groups to address these differences.

World's Most Attractive Employers Rankings

• Business Students: Investment banks (e.g., Goldman Sachs, JPMorgan Chase) improved rankings, gaining from salary advantages.
• Engineering Students: Meta (Facebook) surged ahead, boosting its position with innovation focus on the metaverse.
• IT Students: JPMorgan Chase rose due to efforts to attract tech talent amid employment freezes in big tech firms.
• Leading employers across all fields are performance-oriented (e.g., Google, Apple), with variations in flexibility and high pay associations.

Recommendations

Employers should reduce life-threatening perks due to cost pressures but increase merit-based pay increases (e.g., 3.8% in 2023). Strengthening performance orientation is advised to weather economic downturns, as balance-seeking preferences may not align with future job market toughness. Contact Universum for region- and profession-critical insights.