2025年生活成本监测报告_基于对30个国家的调研_56页_1mb
报告摘要
Ipsos Cost of Living Monitor Summary (November 2025)
Core Content
The Ipsos Cost of Living Monitor surveyed 23,772 adults under the age of 75 across 30 countries from August 22 to September 5, 2025, to assess public sentiment on financial well-being, inflation expectations, interest rates, and unemployment concerns.
Main Findings
1. Financial Well-Being and Cost of Living Trends
- 37% of respondents across 30 countries say they are living comfortably or doing alright.
- 32% are just getting by.
- 27% are struggling.
- In Australia, the proportion of people living comfortably/doing alright increased by 11 percentage points since November 2024, reaching 47% — the highest since April 2023.
- In Great Britain, the percentage of people feeling financially comfortable increased from 45% in November 2024 to 51% in November 2025, the highest since the survey began in April 2022.
- In Indonesia, the proportion of people living comfortably/doing alright dropped by 7 percentage points to 31%, reflecting economic turmoil in 2025.
- 63% of Indonesians think their country is already in recession.
2. Future Financial Outlook
- 31% of people expect their disposable income to fall in the next year.
- 68% think inflation will rise in their country, an increase of 3 percentage points since November 2024.
- 46% expect interest rates to rise, a decrease from 58% in November 2023.
- 41% in France expect their standard of living to fall in the next year, up from 37% in November 2024.
- 35% in the Netherlands and 25% in Sweden expect their disposable income to fall, indicating a mixed outlook across Europe and North America.
3. Inflation Expectations
- 68% across 30 countries believe inflation will rise in the next year, with only 9% expecting it to fall.
- 72% attribute rising prices to the state of the global economy.
- 68% think national government policies are a major cause of inflation.
- 65% believe interest rates are a key driver of inflation.
- 62% think businesses are making excessive profits, contributing to inflation.
- 55% attribute inflation to the Russian invasion of Ukraine and its consequences.
4. Unemployment Concerns
- 58% of respondents across 30 countries expect more unemployment in the next year.
- 83% of Indonesians think unemployment will rise in 2026, up from 71% in November 2024.
- 66% in France expect unemployment to rise, the highest since the survey began.
- 60% in Canada and 55% in Brazil also record their highest levels of concern.
- In the US, 52% expect unemployment to rise, up from 40% in November 2024.
- There are age and political differences in unemployment expectations:
- 58% of under-35s expect more unemployment.
- 52% of Republicans in the US think unemployment will rise.
- 65% of Democrats in the US expect unemployment to increase.
5. Drivers of Rising Cost of Living
- 72% believe the global economy is the main driver of rising prices.
- 68% think national government policies are a major cause.
- 65% attribute the rise to interest rates.
- 62% believe businesses are making excessive profits.
- 55% think the Russian invasion of Ukraine is a key factor.
- 54% in France and 53% in middle-income groups think immigration is a cause of rising costs.
- 66% of Baby Boomers think corporate greed is driving the cost of living, higher than other generations.
Key Information
- Australia and Great Britain have shown improvement in financial well-being, while Indonesia and France have seen declines.
- Inflation is a widespread concern, with 68% expecting it to rise, despite falling in many countries.
- Interest rates are expected to rise in 46% of countries, a drop from 58% in 2023.
- Unemployment concerns are high, with 58% expecting an increase.
- Indonesia has the highest unemployment expectations, and France has the highest inflation expectations.
- Immigration is seen as a cause of rising costs in Europe and North America, with a correlation between immigration concerns and cost of living blame.
Summary Table
| Category | Percentage |
|---|---|
| Living comfortably/doing alright | 37% |
| Just about getting by | 32% |
| Struggling | 27% |
| Expect inflation to rise | 68% |
| Expect interest rates to rise | 46% |
| Expect unemployment to rise | 58% |
| Blame global economy for inflation | 72% |
| Blame government policies for inflation | 68% |
| Blame interest rates for inflation | 65% |
| Blame businesses for inflation | 62% |
| Blame Ukraine invasion for inflation | 55% |
| Blame immigration for inflation | 54% |
| Blame corporate greed for inflation | 66% (Baby Boomers) |
Country-Specific Highlights
- Australia: Improved financial comfort, with 47% living comfortably/doing alright.
- Great Britain: Financial comfort improved to 51%, highest since April 2022.
- Indonesia: Financial comfort dropped to 31%, with 63% thinking the country is in recession.
- France: Highest unemployment and inflation expectations.
- Netherlands: 35% expect disposable income to fall, despite high current satisfaction.
- Sweden: 25% expect disposable income to fall, up from 20% in 2024.
This report provides a comprehensive view of public sentiment on cost of living issues, highlighting both regional and generational differences.
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