2017年-数据局_艾尔建：2016年全球医美趋势报告_30页_12mb

Summary of THE CHANGING FACES OF BEAUTY Global Report (2016)

Core Content

This report explores the evolving perceptions of beauty among women globally, focusing on how aesthetic treatments are reshaping the way women view themselves and their appearance. It highlights a shift from traditional anti-ageing goals to a more holistic approach where beauty is defined by both inner and outer qualities, and where women are increasingly seeking treatments that enhance their natural features and boost their self-confidence.

Main Views

• Beauty is for self: Women are prioritizing their own satisfaction with their appearance over external validation. Globally, 74% of women said they make the effort to look good primarily for themselves.
• Confidence as a motivator: 42% of women said boosting self-confidence was as important as correcting sagging skin when seeking aesthetic treatment.
• Beauty beyond age: The emotional impact of appearance is now as significant as the physical. Women are not just seeking to look younger but to look like their best self, embracing the experience that comes with age.
• Skin quality as a new ideal: Skin is now a central component of beauty. 56% of women rated complexion and skin quality as equally important as body shape and figure. Words like "glowing," "clear," and "flawless" are commonly used to describe ideal skin.
• Global beauty concerns: Under eye bags and dark circles are universal concerns, with 66% of women citing them as their biggest beauty issue. Double chin is also a major concern, especially in countries like Thailand where 63% and 61% of women associate it with looking older and affecting confidence, respectively.
• Injectables are socially acceptable: 65% of women globally agree that facial fillers are more socially acceptable now than five years ago. Countries like Brazil (56%), Turkey (51%), and South Korea (51%) show the highest acceptance of injectables.
• Cultural influences on beauty ideals: Different regions have varying preferences. For instance, Western countries often seek a tanned look, while Asian countries prefer lighter skin. Despite these differences, the desire for a smooth and youthful appearance remains consistent.

Key Findings

Beauty Definition

• Outer beauty is considered more important by 41% of women globally, while 40% prioritize inner beauty.
• 19% believe both are equally important.
• As women age, they increasingly value inner beauty over outer beauty.

Skincare Trends

• 81% of women globally follow a regular facial skincare routine.
• Thai, Chinese, and Spanish women are most committed to skincare routines, with 96%, 89%, and 88% respectively.
• Asian women spend the most on skincare, with an average of €80 per month in China, €60 in South Korea, and €45 in Thailand, compared to the global average of €35.

Aesthetic Treatment Motivations

• General beautification (63%) is a stronger motivator for aesthetic treatments than addressing signs of ageing (50%).
• In China, the key trigger is enhancing specific facial features (61%).

Injectables

• Injectable treatments are becoming a preferred choice for many women, with 10% growth in demand expected in 2016.
• Injectables can look natural, with 76% in Brazil, 73% in Mexico, 72% in Turkey, and 65% in Thailand believing this is possible, compared to the global average of 57%.
• Cultural acceptance varies, but injectables are seen as a viable and effective solution in many regions.

Conclusion

The report emphasizes that women are now more empowered and self-aware in their beauty choices. They are using aesthetic treatments not just to look younger, but to feel confident and express their inner self. This shift has led to a greater focus on natural results, skin quality, and self-expression. Allergan aims to support this movement by developing innovative treatments and training professionals to help women achieve their beauty goals.

Key Insights from Experts

• Dr Mauricio de Maio, a globally renowned plastic surgeon, highlights the emotional motivation behind aesthetic treatments and the importance of inner beauty as women age.
• Dr Jonquille Chantrey, a leading cosmetic surgeon, discusses the cultural variations in beauty ideals and the increasing emphasis on skin quality and natural enhancements.

Summary of Key Statistics

• 74% of women look good primarily for themselves.
• 42% of women seek treatments to boost self-confidence.
• 66% of women consider under eye bags their biggest beauty concern.
• 60% of women have a double chin concern.
• 81% of women follow a regular facial skincare routine.
• 65% of women globally believe injectables are more socially acceptable now than five years ago.
• Skin quality is now seen as equally important as body shape and figure in defining beauty.