2016年全球医美趋势报告（英文版）_28页_11mb

Summary of "THE CHANGING FACES OF beauty" Global Report 2016

Core Content

This report by Allergan explores the evolving perceptions of beauty among women globally, focusing on how they define beauty, their aesthetic concerns, and their motivations for seeking beauty treatments. It highlights a shift from traditional anti-ageing goals to a more holistic approach centered on self-expression, confidence, and natural enhancement.

Main Findings

• Beauty is defined as both inner and outer, with skin quality and body shape being equally important for outer beauty.
• 74% of women prioritize looking good for themselves rather than for others.
• Self-confidence is now as important as physical correction in aesthetic treatment decisions, with 42% of women citing it as a key motivator.
• Weddings are the most common life event for which women seek beauty treatments, followed by new jobs in some countries.
• Skin quality has become a central concern, with 56% of women ranking it as equally important as body shape for their outer beauty.
• Injectable treatments are becoming more socially acceptable, with 65% of women agreeing that they are more accepted than five years ago.
• Cultural differences exist in beauty ideals and treatment preferences, with some countries emphasizing natural enhancement and others seeking more transformative results.
• Facial fillers are increasingly seen as a means to achieve a natural look, with higher acceptance in Brazil, Turkey, and South Korea compared to the global average.

Key Insights

Beauty Motivation

• Women are no longer seeking treatments solely for anti-ageing but to feel confident and look like their best self.
• Emotional well-being is a key driver, with many seeking treatments to feel more attractive, healthy, and vibrant.
• In Brazil, 48% of women prioritize self-confidence over facial lines, while in China, 61% are motivated by the desire to enhance specific facial features.

Skin Quality as a Priority

• Skin quality is now a more significant factor in defining beauty than before.
• Women are increasingly concerned with achieving healthy, hydrated, and radiant skin, rather than just eliminating wrinkles.
• In some countries, such as China, women are more open to substantial changes, while in others, like the Netherlands, they prefer subtle enhancements.

Aesthetic Treatments and Trends

• Injectables are becoming more popular and accepted, with a projected 10% growth in demand in 2016.
• Facial fillers are perceived as more natural in certain regions, with Brazil, Mexico, Turkey, and Thailand showing higher acceptance rates.
• Women are more informed and confident in their treatment choices, influenced by a variety of sources including skincare routines, social media, and expert consultations.

Cultural Variations

• Beauty ideals vary across regions, with some cultures favoring lighter skin tones (e.g., Asian markets) and others embracing tanned skin as a sign of health (e.g., Western markets).
• Facial concerns such as under-eye bags and dark circles are universally important, with 66% of women identifying them as their biggest concern.
• Double chin is a common concern, particularly in Thailand, where 63% of women consider it a problem affecting their confidence.

Expert Perspectives

Dr Mauricio de Maio (Brazil)

• Emphasizes the emotional motivation behind aesthetic treatments, noting that women seek to feel confident and strong.
• Points out that the focus has shifted from just looking younger to looking like their best self.
• Highlights the importance of skin quality and the emotional impact of appearance on self-perception.

Dr Jonquille Chantrey (UK)

• Notes the growing interest in natural, make-up-free looks in China.
• Stresses the importance of inner beauty as women age, and the role of aesthetics in enhancing self-esteem.
• Highlights the role of injectables in achieving a natural, youthful appearance.

Methodology

• Conducted by Insight Engineers in March 2016.
• Surveyed 7,700 women across 16 countries.
• Respondents were aged 18–65, with an average age of 40 years.
• Included 400–500 online interviews per country to ensure a representative sample.

Conclusion

The report concludes that women are increasingly taking control of their appearance, using aesthetic treatments to enhance their natural beauty and boost self-confidence. Allergan aims to support this shift by continuing to innovate and develop treatments that align with these evolving beauty standards.