2016年全球医美趋势报告_30页-12mb

Summary of "The Changing Faces of Beauty" Global Report (2016)

Core Content

This report, published by Allergan in 2016, explores the evolving perceptions of beauty among women globally, focusing on how aesthetic treatments are reshaping beauty standards and the motivations behind women's decisions to enhance their appearance. The findings are based on a survey of 7,700 women across 16 countries, highlighting a shift from traditional anti-ageing goals to a more holistic and emotionally driven approach to beauty.

Main Viewpoints

• Beauty is now about self-expression and confidence: Women are increasingly seeking aesthetic treatments not just to look younger, but to look like their best self and feel confident. The emotional impact of appearance is as important as the physical.
• Self-Enhancement Over Social Approval: The majority of women (74%) prioritize looking good for themselves rather than for others. This is a global trend, though there are cultural nuances.
• Confidence as a Key Motivator: 42% of women said boosting self-confidence was as important as improving sagging skin when considering aesthetic treatments.
• Inner vs. Outer Beauty: There is a global consensus that both inner and outer beauty matter, but there are regional differences. For instance, Turkish women emphasized outer beauty more, while Canadian women leaned towards inner beauty.
• Skin Quality as the New Beauty Ideal: Skin quality, including complexion, hydration, and radiance, is now considered more important than body shape or specific facial features. Words like "glowing," "clear," and "flawless" are frequently used to describe ideal skin.
• Injectables Are Becoming More Acceptable: Facial fillers and other injectable treatments are increasingly seen as socially acceptable and natural-looking, with high acceptance rates in countries like Brazil, Turkey, and South Korea.
• Cultural Variations in Beauty Standards: Different countries have distinct beauty ideals, such as a natural, makeup-free look in China or a focus on style and glamour in France. These variations influence the types of treatments women prefer.
• Common Beauty Concerns: Under-eye bags and dark circles are universal concerns, while double chin is a significant issue in many regions, especially Thailand and China.

Key Findings

1. Beauty Beyond Ageing

• 74% of women prioritize looking good for themselves.
• 42% of women consider boosting self-confidence as equally important as correcting sagging skin.
• In Brazil, 48% of women cited self-confidence as the main trigger for treatment, surpassing concerns about facial lines.
• Women are proud of the experience that comes with age and seek to enhance their natural features rather than look younger.

2. Skin Quality is Central

• 56% of women consider skin quality and complexion as equally important as body shape and figure.
• Words like "glowing," "clear," and "flawless" are most commonly used to describe ideal skin.
• 81% of women globally follow a regular facial skincare routine, with Asian women spending the most on skincare (€80/month in China, €60 in South Korea, €45 in Thailand).
• 66% of women list under-eye bags as their biggest beauty concern, with 60% mentioning double chin.

3. Injectables as a Global Beauty Choice

• 65% of women believe facial fillers are more socially acceptable than five years ago.
• Injectables are seen as a way to achieve a natural look, with 76% of Brazilian women and 72% of Turkish women believing injectable treatments can look natural.
• The demand for injectable treatments is expected to grow by 10% in 2016.
• Cultural ideals significantly influence the perception and use of injectables, with some countries preferring subtle enhancements and others more dramatic changes.

Conclusion

The report highlights a global beauty revolution, where women are taking control of their appearance and using aesthetic treatments to express their inner self. The emotional and psychological benefits of these treatments are as important as the physical outcomes. Allergan aims to support this movement by developing products and training professionals to meet the diverse and evolving needs of women worldwide. The insights from this report are used to guide innovation and improve the accessibility and effectiveness of aesthetic treatments.