2025-03-02-益普索Ipsos-全球对住房和房价的态度-30国全球顾问调查（英）_71页_3mb

报告摘要

IPSOS Housing Monitor 2025 Summary

Overview

The Ipsos Housing Monitor 2025 is a 30-country global survey conducted on January 2025, exploring public perceptions of the housing market, affordability, ownership vs. renting, ideal homes, and challenges. The survey polled 22,279 adults aged 18-74 across 29 countries and New Zealand, revealing widespread concern about a housing crisis driven by factors like high prices, affordability issues, and insufficient protections for renters.

Key Findings

Housing Crisis and Attitudes

Perceived housing crisis affects 52% of participants globally, with few (28%) feeling it's on the right track.
High property prices and affordability are major concerns; in many countries, rising prices are seen as negative, with only 19% considering them a good thing for individuals.
Renters are less satisfied than homeowners, but in regions with strong tenant protections (e.g., Germany, Netherlands), satisfaction gaps are narrower.

Ownership vs Renting

Homeowners (47%) express higher happiness (73%) with their housing situation compared to renters (49%).
Cultural and regional factors influence ownership dream; ownership is broadly aspirational, but affordability barriers exist in places like Germany and Japan (70% and 68% of respondents believe they cannot afford it).
Renters often feel less secure and more worried about costs.

Cost and Affordability Worries

Cost concerns are highest among renters; 52% worry about paying rent/mortgage, up to 57% in Turkey.
Housing challenges include high property prices (49% of countries cite this), cost of renting (43%), and high interest rates (29%), with variations by region.

Regional Differences

Asia and Latin America/Asia-Pacific show more optimism about housing, while Europe and the US express stronger concerns.
Cognitive dissonance in Latin America and Indonesia: most agree everyone should own a home but also believe owning property is overly obsessed with.

Ideal Home Preferences

Preferences vary by region: 23% prefer detached homes in cities, 22% rural homes, and 20% apartments abroad.
Key property attributes include value for money (47%), location (45%), and low crime rate (33%), reflecting cultural and personal needs.

Methodology

Survey used Ipsos's Global Advisor platform in 29 countries and in-person/interviews in select countries, with a total of 22,279 responses weighted for demographic accuracy.

Notable Insights

Significant affordability pressures exist globally, but regional responses differ in optimism about government or market solutions.
Cultural factors heavily influence housing choices and priorities, with identity and lifestyle being central to home preferences.
Major housing policy concerns are affordability and supply, with debates on ownership rights versus market realities.

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