如何在全球分销系统上有效地向旅行社营销（英）-18页_14mb

报告摘要

Travel industry recovery post-pandemic sees increased global distribution system (GDS) usage, with higher demand from both leisure and corporate travel, surpassing pre-pandemic levels starting in spring 2022.
A survey of over 1,000 travel agents from 60+ countries highlights shifts in traveler concerns: price remains top, health and safety followed by value, with sustainability gaining relevance amid pandemic changes.
Door-to-door travel experiences are increasingly important, supported by agent and traveler interest, especially with the rise of "bleisure" travel combining business and leisure.
GDS usage is rising globally, with agents logging in more frequently (e.g., 50-60% use it multiple times daily), and it grows faster than other channels like websites or apps.
Regional variations exist: NORAM and EMEA show strong GDS growth, while APAC has the highest increase in usage, with Latin American agents adapting to multiple distribution methods.
Rate parity is critical; 60% of agents avoid hotels without consistent GDS rates, and maintaining uniform prices across channels is key for competitiveness.
Hotel content on GDS must be accurate and optimized, with agents prioritizing star-rating, photos, amenities, and nearby attractions; NORAM and LATAM agents rely most on hotel descriptions.
Effective GDS advertising requires emphasizing price, location, and "free" or "complimentary" icons, with ads influencing 88% of agent behavior; regional banner preferences and keyword strategies vary.
Destinations should advertise on GDSs to engage tourism professionals with resources and incentives, supporting the return of business travel and addressing new traveler segments.
Actionable tips include: understanding audience preferences, enhancing GDS content, crafting targeted ads, monitoring data for optimization, and rebuilding agent relationships.
Amadeus offers multi-GDS advertising tools, media solutions, and business intelligence like Agency360+ to help brands increase visibility, bookings, and sales through omni-channel strategies.