2024年即饮饮料行业现状_发展历程及未来趋势研究报告（英文版）_23页_5mb

报告摘要

Current (NOW):
- Health & Wellness Focus: Consumers increasingly seek RTDs with natural ingredients, reduced calories, lower sugar/carbs, and gluten-free options.
- Flavor Innovation: Demand for bolder, authentic flavors (e.g., cocktail-inspired, fruit infusions) is growing beyond basic fruit flavors.
- Low Alcohol Trend: Premium and lower-alcohol options are capturing consumer interest, emphasizing quality and worthiness.
Near-Term (NEXT):
- Premiumization: Rising demand for high-quality RTD mimicking bar-level experiences, driven by premium spirits (e.g., Whisky, Gin, Vodka).
- Craft & Unique Ingredients: Consumers value crafted ingredients and sensory experiences, suggesting future R&D around unique flavor combinations and elevated presentation.
Future (FUTURE):
- Mindful Drinking: Market shift toward conscious and balanced consumption, including lower ABV drinks (0-2%) with relaxation properties for evening use.
- Functional Beverages: Next-generation RTDs will target specific health goals like hydration, stress relief, and better sleep through ingredients like botanicals and electrolytes.

Current: Focus on developing smoothie-based RTDs (e.g., Smooj) with natural flavors, low sugar and high adaptability.
Near-Term: Capitalize on premiumization to build brand premiumness. Leverage ABV-moderate or unique ingredients (e.g., Ninkasi Brewing) to address consumer interest in quality.