罗兰贝格-AMCHAM德国跨大西洋商业晴雨表2023（英）-2023.3-24页_906kb

How U.S. and German Companies Rate Investment Conditions

Germany in 2023-2024

• U.S. Companies in Germany:

  • 2022 Performance: 68% of U.S. companies in Germany saw increased revenue in 2022 despite challenges like the war in Ukraine and inflation.
  • 2023 Outlook: Only 53% expect revenue growth in 2023, a decrease from 2022's results.
  • Business Location Rating: Just 34% rate Germany’s current business conditions as good or very good; a third expect conditions to worsen.
  • Main Concerns: High operational costs (especially energy-related), skilled labor shortages, and outdated digital infrastructure are the primary negative factors.

• U.S. Companies on Transatlantic Trade: Many point to the need for improvements in trade liberalization, digital policy, and tax regulations.

The U.S. in 2023-2024

• German Companies in the U.S.:
  • 2022 Performance: 58% of German firms located in the U.S. increased revenue in 2022. High percentages (70%+) also expect continued growth in 2023 for revenue and investment.
  • Business Location Rating: 74% rate current U.S. investment conditions as very good or good; nearly two-thirds expect conditions to improve over three to four years.
  • Key Strengths: The U.S. is favored for its sales potential, relative affordability in energy, and highly reliable political and investment frameworks between the two countries.

Transatlantic Focus

• Trade and Relations: Both surveys highlight the need for better transatlantic cooperation on economic policy, digital regulations, and sovereignty issues to address trade distortions and enhance economic stability.

In essence, the report underscores a divergent narrative regarding the attractiveness of Germany vs. the U.S., with German investment conditions viewed less favorably by U.S.-based firms due to operational challenges, while U.S.-based German firms continue to see opportunities in the American market.