德勤-中端市场的科技报告：拥抱颠覆（英文）-2018.8-32页-1mb

Deloitte Private Technology Survey Summary (August 2018)

Core Content

The Deloitte Private Technology Survey conducted in 2018 provides an in-depth look at how mid-market private companies are leveraging technology to drive growth, innovation, and operational efficiency. The survey, carried out by OnResearch, included 500 respondents from companies with annual revenues between $100 million and just over $1 billion. The findings highlight the evolving role of technology in business operations, the importance of reskilling and talent development, and the challenges of managing digital transformation effectively.

Main Viewpoints

• Technology is augmenting, not replacing, human workers: Contrary to fears of automation leading to job loss, technology is enabling employees to perform higher-order tasks such as analysis and innovation. Companies are seeing increased productivity and better customer engagement as a result.

• Talent shortages remain a critical challenge: Despite the rise of automation, companies continue to face difficulties in finding skilled workers. The demand for roles such as app developers, data technicians, and project managers is high, but the supply is limited, especially in the context of a tight labor market.

• Reskilling and redesigning jobs are top priorities: Executives are focusing on upskilling current employees and redesigning job roles to align with new technologies. This includes leveraging online learning platforms, fostering a culture of continuous learning, and integrating digital skills into leadership development.

• Gig economy and contract workers are becoming essential: Companies are increasingly using gig workers to enhance flexibility and agility. This trend is especially relevant for customer service and product development, where rapid scaling and personalized engagement are key.

• CFOs are playing a pivotal role in technology investment: CFOs are now more involved in IT decision-making, with 30% having direct oversight. They are tasked with converting technology investments into competitive advantage by focusing on analytics, cloud integration, and cognitive technologies.

• Cloud and IoT are critical for future growth: Cloud computing is seen as a major enabler of business transformation, with 33% of companies spending at least 5% of revenue on technology. The Internet of Things (IoT) is also expected to have a significant impact, with 20% of executives citing it as a key trend.

Key Information

IT Investment Trends

• 57% of companies are spending more on technology than the previous year, with 17% reporting "significantly higher" IT spend.
• 33% of companies spend at least 5% of revenue on technology, while another 45% spend between 1% and 5%.
• 10% of companies do not track separate IT spend, indicating that technology integration is becoming routine.

Technology Priorities

• Information security is the top IT investment priority, with 38% of respondents identifying it as such.
• Reduction of operational costs is the most significant impact of digital disruption, with 55% of respondents ranking it among the top three.
• Cloud computing is the second most influential technology affecting the workforce and the third most impactful for customers.

Digital Disruption Impact Areas

• Operations (54%) and customer service (46%) are the most likely areas to be impacted by digital disruption.
• Marketing (41%), product development (41%), and sales (39%) also rank highly in terms of disruption potential.

Future Talent and Technology Integration

• 64% of respondents are developing new strategies to attract and retain Gen Z talent.
• Experiential learning methods such as gamification (58%) and flexibility/well-being programs (55%) are seen as important for engaging younger workers.
• Digital learning is being integrated into leadership succession planning to prepare for the future.

Emerging Technologies

• Machine learning is being used for predictive analysis (57%) and processing human communication (41%).
• Automation is being applied to high-volume, labor-intensive tasks, with 66% of respondents focusing on robotic process automation (RPA).
• Blockchain is gaining traction, with 29% of companies planning to use it for exchanging digital assets.

IT Governance Challenges

• Only 33% of companies have formal IT governance strategies in place, indicating a gap in managing the risks and opportunities of emerging technologies.
• Common barriers include lack of resources, cost concerns, and limited understanding of IT governance importance at the C-suite level.

Conclusion

The survey underscores that private companies are embracing technology as a driver of growth and innovation. While there are challenges, such as talent shortages and the need for formal IT governance, the overall trend is positive. Companies are investing in digital transformation, reskilling employees, and exploring new ways to engage with both current and future talent. The integration of technologies like cloud computing, IoT, and machine learning is reshaping business operations and customer interactions, positioning mid-market companies for long-term success.