埃森哲-未来增长的基石：生态系统（英文）-2018.9-16页-2mb

CORNERSTONE OF FUTURE GROWTH: ECOSYSTEMS

核心内容

Ecosystems are becoming a central driver of future business growth and innovation. Companies that embrace ecosystem strategies can unlock significant value, create new customer experiences, and lead industry disruption. However, many organizations are still in the early stages of understanding and implementing effective ecosystem models, leading to limited progress and missed opportunities.

主要观点

• Ecosystems are critical for disruption: Over 40% of companies across 20 industries are highly susceptible to disruption, with a combined enterprise value of $26 trillion. Ecosystems are seen as a key tool to drive innovation, increase revenue, access new markets, and attract new customers.

• Most executives are interested but not prepared: 60% of executives surveyed say they would build ecosystems to disrupt their industry. However, only 40% of companies have the capacity and experience to effectively build and manage ecosystems.

• Ecosystems require strategic focus: Executives recognize the importance of ecosystems for their strategy, but many struggle with balancing current operations while exploring new opportunities. Only 12% of companies are achieving significant growth from ecosystems.

• New business models are key to ecosystem success: New business models are expected to account for 30% of revenues by 2020. These models thrive in ecosystems, but only 40% of executives feel confident in their ability to design and execute them.

• Technology is central to ecosystem success: 63% of executives believe that technology/platform is the most important aspect to get right in an ecosystem. However, many are hesitant to share data and intellectual property due to concerns about security and control.

• Partnership is essential: Companies must carefully select partners that complement their strengths and capabilities. Only 35% of executives feel confident in their ability to recruit the best partners.

• Shared vision and collaboration are vital: 88% of companies believe that a shared vision among partners is essential for ecosystem success. Yet, only 36% rank fostering an ecosystem mindset as one of their top three capabilities.

• Ecosystems drive innovation and growth: Companies that adopt an ecosystem mindset are better positioned to innovate and disrupt their industries. Examples include Adidas and Siemens, GE and Microsoft, and Walmart and Google.

关键信息

• Ecosystem revenue growth: 58% of companies target 3-4% growth from ecosystems, but only 40% achieve it. Just 12% see growth of 5% or more.

• Ecosystem capabilities index: Telecommunications, banking, and utilities are the strongest industries for ecosystem capabilities, but there is still room for improvement.

• Risk and fear: While ecosystems offer significant opportunities, they also introduce risks. Many executives are hesitant to share data and relinquish control, which can hinder progress.

• Market plays: Ecosystems are centered around market plays, which are disruptive growth opportunities. Companies must have a clear strategy for these plays, including vision, business case, prioritization, and roadmap.

• Role in the ecosystem: Companies can choose to be innovators (like Apple), aggregators (like eBay), or orchestrators (like Alibaba), each playing a unique role in the ecosystem.

总结

Ecosystems are a powerful tool for driving future growth and innovation. They enable cross-industry collaboration, create new value propositions, and allow companies to lead in disruptive markets. However, many organizations are not yet ready to fully leverage ecosystems due to a lack of experience, governance frameworks, and strategic clarity. Companies that focus on ecosystem strategy, business model design, and operating model innovation are more likely to succeed. The path to becoming a market leader in an ecosystem requires a shift in mindset, strong partnerships, and a clear vision for the future.