艾昆纬-2023年全球消费者健康趋势-不确定时代的消费者心态（英）-12页_1mb

Global Consumer Health Trends 2023 Summary

Key Insights by Region:

1. Brazil:

   • 57% of consumers believe their financial situation will improve in three months.
   • Despite economic challenges, 71% expect spending in consumer health categories to stay the same or increase.

2. Mexico:

   • 44% plan to exercise more, 39% aim to improve sleep, and 38% intend more frequent medical checkups.
   • Consumers show a proactive mindset toward health, reducing self-medication.

3. India:

   • Digital technologies are crucial for market penetration due to limited physical infrastructure.
   • Pandemic shifts toward self-care persist, with growth driven by personalized approaches and rising awareness of supplements.

4. Australia:

   • Economic concerns (inflation, cost of living) dominate, with mixed consumer attitudes toward wellness spending.
   • Pharmacy remains essential, while discount channels gain share due to economic pressures.

5. Canada:

   • Consumers switch to discount retailers and private-label products, especially in vitamins, minerals, and pain relief.
   • Supply chain issues limit changes in cough & cold categories.

6. China:

   • Post-COVID demand for immunity-boosting products is strong, with increased self-care and OTC usage.
   • Consumer confidence index rises, supporting market growth.

7. Philippines:

   • Post-pandemic "revenge spending" drove growth, but inflation and job market concerns dampen current confidence.
   • Economic pressures strain household budgets, reducing spending despite earlier optimism.

8. Indonesia:

   • Self-medication rates rebounded post-pandemic to 48%.
   • Empowered consumers drive OTC usage, with HCP consultations declining.

Overall Trends:

• Consumers prioritize health despite economic uncertainty, balancing essential and discretionary spending.
• Proactive health behaviors rise, particularly in mental health, immunity, and self-care.
• Digital adoption and personalized purchasing are key in evolving markets like India.
• Supply chain and pricing issues influence channel shifts, such as discount stores in Canada.