Monthly Belgium and Luxembourg Market Trends Summary - March 2025
Core Content Overview
The document provides an analysis of the Belgian retail market and the Consumer Health (CH) market in Belgium and Luxembourg for March 2025. It highlights market performance, growth trends, and the most significant product classes in terms of sales and market share.
Belgian Retail Market
- Total Market Value: €2.4 billion
- Sales Evolution:
- Value: Shows an increase in the last MAT (Month-to-Month).
- Units: Shows a decrease in the last MAT.
Consumer Health Market in Belgium
- Market Growth:
- Value: Total CH market increased by +01%, while Patient Care declined by -01%.
- Units: Total CH market decreased by -02%, while OTC declined by -01%.
- Market Share:
- OTC2 classes account for 68% of the units and 66% of the value in the total CH market.
Top 5 Classes by Sales Evolution (Value)
| Class |
Value (Pub/EUR MAT/03/2025) |
% Growth vs Last MAT |
| 02A GENERAL PAIN RELIEF |
196 M € |
+8.1% |
| 01B COLD REMEDIES |
100 M € |
+4.2% |
| 07A EYE CARE |
86 M € |
+3.6% |
| 01A COUGH PRODUCTS |
85 M € |
+3.5% |
| 04F MINERAL SUPPLEMENTS |
80 M € |
+3.3% |
Top 5 Classes by Sales Evolution (Units)
| Class |
Units (UN MAT/03/2025) |
% Growth vs Last MAT |
| 02A GENERAL PAIN RELIEF |
19,665,126 |
+11.9% |
| 01B COLD REMEDIES |
11,170,998 |
+6.8% |
| 01A COUGH PRODUCTS |
7,799,924 |
+4.7% |
| 01C SORE THROAT REMEDIES |
5,967,265 |
+3.6% |
| 07A EYE CARE |
5,171,018 |
+3.1% |
Top 10 Best Selling OTC2 Classes (Value)
| Class |
Value (Pub/EUR MAT/03/2025) |
% of BE CH Market |
| 02A GENERAL PAIN RELIEF |
196 M € |
8.1% |
| 01B COLD REMEDIES |
100 M € |
4.2% |
| 07A EYE CARE |
86 M € |
3.6% |
| 01A COUGH PRODUCTS |
85 M € |
3.5% |
| 04F MINERAL SUPPLEMENTS |
80 M € |
3.3% |
| 35G MILK PRDS FOR CHILDREN |
69 M € |
2.9% |
| 03C LAXATIVES |
66 M € |
2.8% |
| 13A CALMING AND SLEEPING PRODUCTS |
65 M € |
2.7% |
| 02E MUSCULAR PAIN RELIEF |
65 M € |
2.7% |
| 04E OTHER SPECIFIC VITAMINS |
63 M € |
2.6% |
Top 10 Best Selling OTC2 Classes (Units)
| Class |
Units (UN MAT/03/2025) |
% of BE CH Market |
| 02A GENERAL PAIN RELIEF |
19,665,126 |
11.9% |
| 01B COLD REMEDIES |
11,170,998 |
6.8% |
| 01A COUGH PRODUCTS |
7,799,924 |
4.7% |
| 01C SORE THROAT REMEDIES |
5,967,265 |
3.6% |
| 07A EYE CARE |
5,171,018 |
3.1% |
| 03C LAXATIVES |
4,827,969 |
2.9% |
| 04E OTHER SPECIFIC VITAMINS |
4,076,362 |
2.5% |
| 02E MUSCULAR PAIN RELIEF |
3,327,212 |
2.0% |
| 04F MINERAL SUPPLEMENTS |
3,079,550 |
1.9% |
| 03D ANTIDIARRHOEALS |
3,003,875 |
1.8% |
Emerging Trends: Fastest Growing OTC1 Classes in Rx Sales
By Value Growth (ex-mnf)
| Class |
Value (Pub/EUR MAT/03/2025) |
Absolute Growth in Value |
% Growth |
| 54 BABY DISPOSABLE & CH ENU |
4 K € |
1 K € |
39.7% |
| 33 FIBRE FOOD PRODUCTS |
7 K € |
2 K € |
27.5% |
| 52 INCONTINENCE CARE PRDS |
1193 K € |
264 K € |
22.2% |
| 82 BEAUTY PRODUCT FOR WOMEN |
3545 K € |
325 K € |
9.2% |
| 09 MOUTH TREATMENT PRODUCTS |
2814 K € |
240 K € |
8.5% |
| 06 SKIN TREATMENT |
21142 K € |
1802 K € |
8.5% |
| 37 CONFECTIONERY |
24 K € |
2 K € |
6.7% |
| 49 PLASTERS |
358 K € |
23 K € |
6.3% |
| 04 VIT/MINERALS/NUTRIT.SUPPL |
75158 K € |
4652 K € |
6.2% |
| 97 ALL OTHER MISCELLANEOUS |
1824 K € |
109 K € |
6.0% |
By Units Growth
| Class |
Units (UN MAT/03/2025) |
Absolute Growth in Units |
% Growth |
| 54 BABY DISPOSABLE & CH ENU |
193 |
58 |
30.3% |
| 33 FIBRE FOOD PRODUCTS |
573 |
157 |
27.4% |
| 31 DIABETIC FOOD PRODUCTS |
92 |
8 |
8.7% |
| 65 BABY+NURSING ACCESSORIES |
1,956 |
159 |
8.1% |
| 06 SKIN TREATMENT |
2,099,180 |
143,644 |
6.8% |
| 82 BEAUTY PRODUCT FOR WOMEN |
130,956 |
7,566 |
5.8% |
| 04 VIT/MINERALS/NUTRIT.SUPPL |
3,791,410 |
186,756 |
4.9% |
| 79 OTHER PATIENT ARE PRODS |
91,904 |
3,534 |
3.8% |
| 35 BABY FOODS |
214,651 |
6,022 |
2.8% |
| 09 MOUTH TREATMENT PRODUCTS |
302,142 |
8,048 |
2.7% |
