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Industry in Focus September 2024 | PwC Good Growth for Cities Report Summary

Executive Summary

• Countries are prioritizing national and local resilience for growth, with the UK focusing on devolution to empower local authorities.
• Public priorities have shifted inwards, emphasizing financial well-being, jobs, housing, and health due to the macroeconomic environment.
• Cities like Plymouth and Bristol lead in the Good Growth Index, excelling in work-life balance, jobs, and skills.
• Challenges include housing affordability, educational inequalities, and job access, exacerbated by economic pressures.

Public Priorities Turning Inward

• Income is now the top public priority, followed by housing, jobs, and health.
• A decline in the relative importance of skills and environmental issues reflects post-pandemic shifts.
• Regional analysis shows Wales places a high priority on skills and work-life balance, while London focuses on safety and skills.

Devolution and Growth Strategy

• Devolution aims to distribute power to cities and regions for localized strategic decision-making.
• Challenges like housing affordability require collaboration between national, local, regional governments, businesses, and the third sector.
• Key areas of focus include prioritizing inclusive growth, skills development, data-driven governance.

Key Growth Challenges

• Housing affordability: UK house prices are high, with affordability a major concern across and between cities.
• Education: Inequalities persist within regions; a nationwide strategy to improve education quality is essential.
• Jobs: High job density in some cities, access challenges elsewhere demonstrate growing job inequality.

City Case Studies

• Plymouth and Bristol: Leading in the Good Growth Index with strong performance in skills and work-life balance.
• Swansea Bay: Transforming its economy by focusing on inclusive growth and investing in education partnerships.
• Aberdeen: Emphasizing green energy to drive transformation and diversification for its ports-of-call.
• London: Collaborative approach to employment and skills provision, alongside investments to increase housing affordability.

Data and Collaboration as Tools

• Advanced data analysis can help identify regional strengths and opportunities for targeted growth.
• Geographic Information Systems (GIS) and predictive analytics offer deeper insights for informed decision-making.

Delivered a Devolved Growth Strategy

• Inclusive growth can be fostered through collaborative use of data, place-based strategies, and a focus on local comparative advantages.

Note: This summary covers the key insights from the PwC report "Good Growth for Cities," highlighting strategic priorities, challenges, and case studies, keeping within the 1000-word limit.