2023-02-09-品牌价值-关于最有价值和25强IT服务品牌的2023年度报告（英）_49页_39mb

报告摘要

This report by Brand Finance provides an annual ranking of the most valuable and strongest IT Services brands for 2023.
It highlights trends, brand strategies, and growth factors in the IT Services sector, based on extensive market research and financial analysis.
The report underscores the importance of brand value for business performance, including differentiation, customer loyalty, and competitive advantage.

Top Brands: Accenture is the most valuable IT Services brand at $39.9 billion, followed by Tata Consultancy Services (TCS) at $17.2 billion and Infosys at $13.0 billion. Tech Mahindra saw significant growth of 15%, rising to $3.5 billion.
Growth and Trends: Brands like LTIMindtree (74.8% growth) and NTT DATA (55% growth) showed strong performance, driven by mergers and digital transformation. The sector benefited from high demand during and post-COVID-19, with digital transformation as a key focus.
Challenges: Geopolitical tensions, macroeconomic headwinds, and inflation are prompting companies to rethink spending priorities. Sustainability is increasingly important, with IT services firms offering solutions for net-zero emissions and legacy system upgrades.
Brand Strength: Metrics like the Brand Strength Index (BSI) and brand ratings (e.g., AAA) assess how brands perform in terms of marketing investment, stakeholder equity, and business outcomes. Brand value growth was nearly 8% overall for the top 25 brands.

Infosys: Focused on sustainability and strategic partnerships, with a 2% brand value increase. Strong emphasis on ESG credentials and digital innovation.
TCS: Retained its position as the second-most valuable brand, with a 2% growth. Investments in employee engagement, sponsorships, and sustainability initiatives, such as Formula E partnerships.
Tech Mahindra: Showed 15% growth through digital transformation, metaverse development, and collaborations with tech leaders like Google and Microsoft.
General Trends: IT services brands are shifting from purely technical messaging to focus on business value, human-centricity, and digital partnerships. Sustainability is a key differentiator, driving brand loyalty and attracting talent.

Brand value is calculated using the Royalty Relief method, based on the Brand Strength Index (BSI), which evaluates inputs, equity, and performance metrics.
Assessments incorporate original market research from over 150,000 respondents across 40 countries and 31 sectors, ensuring quantitative and qualitative insights.
Validated by ISO standards (e.g., ISO 10668), the methodology provides a reliable framework for brand valuation, used for purposes like M&A, tax compliance, and strategic planning.

The IT Services sector is crucial for digital transformation, with brands adapting to rapid changes in technology and customer behavior.
Emerging trends include cybersecurity, metaverse solutions, and sustainability-focused services, driven by increased threat of data breaches and global challenges like climate change.
While consulting revenues may slow, cloud and AI continue to be growth areas. Macro factors like economic uncertainty influence spending, but long-term demand for legacy system upgrades remains high.

Offers consulting, brand valuation, and communications services to help clients leverage their brand value.
Services include brand audits, research, tax support, and strategic planning to optimize brand performance and shareholder value.

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