2022-02-12-品牌价值-2022年最有价值和最强大软件品牌的年度报告（英）_29页_10mb

Brand Finance Software 15 2022 Summary

Brand Finance issued its annual report ranking the top 15 most valuable software brands globally. The key findings are:

• Microsoft claimed the No. 1 spot with a brand value of $184.2 billion, accounting for 61% of the total brand value in the ranking. CEO Satya Nadella was also ranked first in the Brand Guardianship Index.
• SAP and Oracle held the No. 3 and No. 4 positions, respectively.
• Constellation Software had the highest growth rate with a 48% year-over-year increase in brand value.
• The report emphasizes the link between strong brands and market performance, as well as the role brands play in driving financial success.
• Methodology details how brand value is calculated based on royalty relief models after analyzing royalty scope, brand strength, and performance.

Key Highlights:

• Brand Value Chain: The three pillars are Brand Inputs, Brand Equity, and Brand Performance.
• Growth Trends: American brands dominated (11 out of 15), accounting for 90% of the total brand value.
• Three Pillars:
  • Brand Inputs: Marketing investment and development.
  • Brand Equity: Stakeholder perceptions (customers, staff, etc.).
  • Brand Performance: Business outcomes and financial impact.

The global software market continues to grow rapidly, especially in cloud computing and digital transformation technologies.