2025-02-09-品牌价值-最有价值和最强大的IT服务品牌25强的2025年度报告（英）_46页_21mb

报告摘要

Brand Value Growth: Top IT Services brands saw an average increase in value, with the collective market worth of the top 25 brands reaching $163 billion.
Leading Brands: Accenture ($41.5 billion) maintained its position as the most valuable IT services brand, followed by TCS ($21.3 billion) and HCLTech ($8.9 billion), which had the highest growth.
Growth Trends: HCLTech emerged as the fastest-growing brand with a 17% increase. India’s brands collectively contributed 36% of the total brand value.
Brand Strength: Accenture overtook IBM Consulting to become the strongest IT services brand in 2025, scoring 89.6 on the Brand Strength Index.
Factors Driving Value: Deep expertise in AI was cited as the top driver (18.0%), highlighting the growing importance of AI capabilities in valuation.

Declining Brands: IBM Consulting lost market share due to reduced consulting revenue and the shift toward generative AI spending.
New Entrant: Genpact entered the top 25 after embracing an AI-first strategy.

Brand values are calculated using the Royalty Relief methodology, incorporating the Brand Strength Index (BSI) and validated by ISO 10668 standards.

Companies investing heavily in AI, cloud, and sports sponsorships saw improved brand perception and financial gains.
Sustainability initiatives now contribute up to 17.5% to brand consideration, reflecting increased consumer and investor focus on ESG factors.

Top 3 Growing Brands: HCLTech (+17%), Infosys (+15%), Tech Mahindra (+9%).
AI Adoption: Most brands trained over 99% of their staff in AI, positioning themselves as leaders in technology innovation.
Top Brand Rating: Accenture achieved a AAA+ rating for its customer service excellence and strong market presence.

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