品牌价值-最有价值和最强大的越南品牌100强的2023年度报告（英）-2023.8-29页_44mb

Summary of Vietnam 100 2023

Core Content

The Vietnam 100 2023 report presents an annual analysis of the most valuable and strongest Vietnamese brands. It highlights the financial and reputational performance of leading brands across various sectors, with a particular focus on the banking industry, which demonstrated strong growth and resilience in the face of economic challenges.

Main Points

• Brand Finance is the world's leading brand valuation consultancy, bridging the gap between marketing and finance.
• The report combines customer perception data with financial performance to evaluate brand value.
• Viettel remains Vietnam's most valuable brand at US$8.9 billion for the 8th consecutive year, with an AAA brand strength rating.
• Vietcombank advanced to 4th place in the rankings, becoming the strongest brand with an AAA+ rating, after a 43% increase in brand value.
• BIDV saw the fastest growth at 69%, rising to 7th place and achieving an AAA- brand strength rating.
• The banking sector is the second largest contributor to the rankings, with a combined brand value of US$12.5 billion, up by 47% from 2022.
• Digitalisation and enhanced customer service are key drivers of brand value growth in the banking sector.
• Vietnam Airlines and Vietjet Air are the top two airline brands, with Vietjet Air showing 11% growth in brand value and Vietnam Airlines 6% growth.
• The Food & Drinks sector is the third largest contributor, with a combined brand value of US$6 billion, up 12.7% from 2022.
• Vinamilk is the most valuable brand in the sector, with a US$3 billion brand value and AAA brand strength rating.
• Saigon made its debut in the rankings, achieving a US$1 billion brand value and AA- brand strength rating.

Key Information

Banking Sector Highlights

• Viettel, Vietcombank, BIDV, Techcombank, and VietinBank are the top five most valuable banking brands.
• BIDV was the fastest-growing brand in Vietnam, increasing its brand value by 69%.
• Vietcombank launched digital initiatives like SWIFT GO and payment pre-validation services, enhancing its brand strength.
• Techcombank improved its brand value by 47%, and VietinBank by 22%.
• Digital transformation and customer-centric strategies are pivotal for growth in the banking industry.

Sustainability and ESG

• Viettel and BIDV are leading in sustainability, with Viettel securing US$1.1 billion in sustainability perceptions value.
• Viettel partnered with Nvidia to advance AI research and development.
• BIDV signed a US$17 billion green financing deal with HSBC for sustainable data center projects.

Brand Value Methodology

• Brand Finance uses a combination of customer perception and financial analysis to evaluate brand value.
• The methodology is ISO-certified and has been approved by MASB and IVSC.
• The report includes brand value change, brand strength, and brand popularity metrics.

Additional Services

• Brand Value Reports provide detailed insights into brand performance, offering expert recommendations for growth.
• Brand Directory is the largest database of brand values, offering interactive tools for benchmarking, education, and research.
• VI360 offers brand identity management services, focusing on compliance, transition, and management.
• Brand Dialogue supports communications strategies and brand value enhancement for clients.

Conclusion

The Vietnam 100 2023 report underscores the importance of digital transformation, customer experience, and sustainability in driving brand value. It highlights Viettel and Vietcombank as the standout brands in the banking sector, while Vinamilk and Vietjet Air lead in their respective industries. The report serves as a comprehensive guide for understanding brand performance and making strategic business decisions.