20160808-德勤-Global_Powers_of_Retailing_2015__Embracing_innovation_44页_1mb_1mb

Deloitte Global Powers of Retailing 2015 Summary

Core Content

Deloitte's 18th annual Global Powers of Retailing report, released for fiscal year 2013, identifies the top 250 global retailers and analyzes their performance across various dimensions such as geography, product sectors, e-commerce activity, and innovation. The 2015 edition focuses on the theme of "Embracing Innovation", highlighting how the retail industry is being reshaped by technological advancements and changing consumer behaviors.

Main Trends and Innovations in Retailing (2015)

1. Travel Retailing

• Growth Drivers: Over 1 billion international travelers spend more than $1 trillion annually.
• Market Shift: Airport retail is evolving from duty-free shops to luxury fashion hubs.
• Opportunities: Retailers are investing in emerging markets to cater to high-spending travelers.
• Examples: Pernod Ricard, L'Oréal, and Luxottica view travel retail as a key market.
• Data Utilization: Companies like World Duty Free Group use airport data to tailor services and displays.

2. Mobile Retailing

• Technology Adoption: Mobile phones and internet usage via handheld devices are growing rapidly.
• E-commerce Growth: Mobile e-commerce is expected to reach $638 billion within three years.
• Consumer Expectations: Real-time, personalized, and relevant information is becoming essential.
• Retailer Strategies: Free in-store Wi-Fi, mobile-optimized websites, and mobile payments are key.
• Privacy Concerns: Trust and transparency in data handling are crucial for maintaining customer loyalty.

3. Faster Retailing

• Consumer Demand: Millennials prioritize speed, immediate gratification, and fast response.
• Delivery Innovations: Same-day delivery and drone-based delivery (e.g., Amazon Prime Air) are emerging.
• Operational Efficiency: Retailers are optimizing supply chains and using technology to reduce wait times.
• Expectations: Consumers now expect instant access to information and seamless shopping experiences.

4. Experience Retailing

• Shift in Focus: Retail is moving from product-centric to experience-centric.
• Innovative Tactics: Fashion shows, interactive displays, and co-creation with customers are being used.
• Seamless Experience: Consumers demand consistency across all channels (online, in-store, mobile).
• Personalization: Retailers are using big data to offer tailored in-store experiences.
• Challenges: Balancing personalization with privacy concerns is essential.

5. Innovative Retailing

• New Business Models: Blurring lines between retailers and producers (e.g., Amazon's 3D Printing Store).
• Technology Integration: Use of mobile POS systems, robots, and IoT for enhanced customer service.
• Examples: Warby Parker, Verizon, Zady, and others are leading the way in innovation.
• Partnerships: Retailers are forming strategic alliances and leveraging external expertise for innovation.

Global Economic Outlook (2015)

1. China

• Economic Slowdown: Growth slowed to below 7%, the lowest in nearly two decades.
• Challenges: Weak export markets, rising wages and currency, and shadow banking issues.
• Government Response: Efforts to stimulate traditional credit and control financial risks.
• Reforms Needed: Financial liberalization, better management of state companies, and improved social safety nets.

2. Eurozone

• Economic Struggles: Germany, France, and Italy face slow growth, with Spain showing some recovery.
• Monetary Policy: ECB has adopted aggressive measures like low interest rates and asset purchases.
• Fiscal Austerity: Germany’s focus on budget surplus has limited growth.
• Labor Market Issues: Restrictive regulations are holding back productivity and investment.
• Geopolitical Impact: Russia-Ukraine crisis has affected economies in Germany, Finland, Poland, and the Baltics.

3. United States

• Strong Growth: US economy is on a self-sustaining growth path with low inflation.
• Energy Impact: Increased domestic oil production has lowered global energy prices.
• Consumer Behavior: Consumers are spending more despite stagnant wages.
• Challenges: Income inequality and a shortage of skilled workers due to immigration issues.

4. Japan

• Monetary Policy: Aggressive QE similar to the US, aimed at boosting inflation.
• Tax Increases: 2014 tax hike slowed economic activity; 2015 tax increase poses further risk.
• Abenomics: Deregulation is a key component but has not been fully implemented.
• Labor Participation: Efforts to increase female participation in the workforce.

Key Implications for Retailers

• Retailers must adapt quickly to market disruptions and evolving consumer expectations.
• Innovation is a critical driver for growth, especially in e-commerce and mobile retailing.
• Global trends such as travel retailing and experience retailing are reshaping the industry.
• Data and technology are essential for personalization and operational efficiency.
• Geopolitical and economic factors like the US dollar strength, energy prices, and China's slowdown are influencing retail performance.

Study Methodology and Data Sources

• The report is based on publicly available data for fiscal 2013.
• It analyzes the Top 250 global retailers, including newcomers and fastest-growing retailers.
• The Q ratio analysis is used to evaluate market capitalization and performance.
• Data sources include reports from The Economist, Business Insider, and other industry publications.

Conclusion

The retail industry is undergoing a transformation driven by innovation, technology, and changing consumer behaviors. Retailers that can respond quickly, leverage data, and adapt to new market realities will be better positioned for success. The global economic environment, marked by uncertainty and shifts in key markets, further underscores the need for agility and strategic foresight.