2018年-德勤全球_Global_Powers_of_Retailing_2018_48页_1mb

Summary of "Global Powers of Retailing 2018"

Core Content

The Global Powers of Retailing 2018 report highlights the transformative changes in the retail industry, focusing on the theme of "Transformative change, reinvigorated commerce". It analyzes the performance of the Top 250 largest retailers globally based on fiscal year 2016 data, providing insights into their revenue growth, profitability, and expansion strategies. The report also explores retail trends, the impact of young consumers, global economic outlook, and new entrants to the Top 250.

Main Points and Key Information

1. Top 250 Quick Statistics (FY2016)

• 5-year retail revenue growth (CAGR 2011-2016): 4.8%
• Aggregate retail revenue of Top 250: US$4.4 trillion
• Composite net profit margin: 3.2%
• Average size of Top 250 (retail revenue): US$17.6 billion
• Minimum retail revenue to be in Top 250: US$3.6 billion
• Percentage of Top 250 aggregate revenue from foreign operations: 22.5%
• Average number of countries with retail operations per company: 10

2. Retail Trends: Transformative Change, Reinvigorated Commerce

• Shift to omnichannel retailing: Consumers now shop across multiple channels, including in-store, online, and mobile, with a preference for seamless, integrated experiences.
• E-commerce growth: Global grocery sales via e-commerce increased by 30% in the past year, with China leading the growth at 52%.
• Disruption by online retailers: Companies like Amazon and JD.com are reshaping the retail landscape through customer acquisition and expansion.
• Partnerships and collaborations: Retailers are forming strategic alliances with e-commerce platforms and tech firms to enhance their digital capabilities and customer engagement.

3. Combining Bricks and Clicks

• Physical stores remain vital: 90% of global retail sales still occur in physical stores, but retailers are enhancing in-store experiences to compete with online convenience.
• Examples of innovation: Stores like IKEA, Ceconomy, and El Corte Inglés are using AR/VR and other technologies to improve the shopping experience.
• Robotics and automation: Retailers such as Walmart and Ahold Delhaize are deploying robots to improve efficiency and service.

4. Retailing Through the Lens of Young Consumers

• Key factors for young consumers: Customer service, product quality, omnichannel capabilities, and sustainability.
• Online shopping preferences: Young consumers prefer online shopping for variety, ease, and competitive prices, though some still prefer in-store for tangible products.
• Payment systems: Future payments will be more seamless, with contactless options like Apple Pay and Android Pay becoming dominant, alongside the growing importance of cryptocurrencies.

5. A Retrospective: Then and Now

• Growth trends: The average 5-year CAGR of the Top 250 dropped from 9.1% in FY2006 to 4.8% in FY2016.
• Top 10 changes: Wal-Mart has remained at the top for over 20 years, while Amazon has surged from No. 157 in FY2001 to No. 6 in FY2016.
• Geographic shifts: Europe's share of Top 250 revenue declined from 39.4% in FY2006 to 33.8% in FY2016, with Asia Pacific and emerging markets gaining prominence.

6. Global Economic Outlook

• Current economic conditions: Strong growth in Europe and Japan, stable growth in China and the US, and revival in many emerging markets.
• Inflation and monetary policy: Inflation remains low, but there are risks of tightening monetary policy and potential asset price bubbles.
• Consumer spending: Growth in consumer spending is outpacing income, which could lead to a slowdown if wages do not rise.
• Protectionism: Threats of protectionist policies, especially in the US, could increase costs and lead to retaliatory measures, harming trade and growth.

7. Major Economic Trends

• Slow growth in developed economies: Demographics and productivity issues are contributing to slower growth.
• Low inflation despite tighter labor markets: Wages have not risen significantly, and deflationary psychology continues to suppress inflation.
• Asset price bubbles: Low interest rates have driven up asset prices, which could collapse if rates rise, affecting retail and credit markets.

Conclusion

The retail industry is undergoing a significant transformation, driven by technological advancements, shifting consumer behavior, and the rise of e-commerce. Retailers must adapt to omnichannel strategies, invest in digital capabilities, and enhance in-store experiences to remain competitive. While the global economy is currently performing well, retailers face challenges such as inflationary pressures, monetary tightening, and political uncertainty. The dominance of online giants like Amazon is reshaping the market, with traditional retailers responding through partnerships, acquisitions, and innovation.