euromonitor-2021年影响印度快速消费品行业的主要趋势（英）-2021-22页_4mb

Summary of EUROMONITOR INTERNATIONAL: Top Trends Influencing India's FMCG Industries in 2021

Core Content

This document outlines the key trends shaping the FMCG industry in India in 2021, focusing on the long-term impact of the pandemic on consumer behavior, product development, and digital transformation. It emphasizes the shift towards wellness, hygiene, and digital platforms, while also highlighting the role of traditional ingredients and the evolution of physical retail spaces.

Main Trends

1. Rethinking Wellness Through Food, Health, and Personal Care

• Wellness Focus: The pandemic has shifted consumer focus from physical health to mental and emotional wellbeing.
• Immunity Boosting: 66% of the Indian population believes a strong immune system is essential. This has led to increased demand for immunity-boosting supplements and functional foods.
• Herbal & Ayurvedic Products: Traditional herbal formulations like Chyawanprash, Guduchi, and Giloy have gained popularity. Brands such as Marico and Herbalife have launched products with these ingredients.
• Functional Foods: Packaged food companies are introducing products with immunity claims and healthier ingredients to meet consumer demand.
• Health-Driven Skincare: 65% of Indian consumers are concerned about skin health. There is a growing interest in vitamin-infused skincare products, with brands like WOW Skin Science and Charmis capitalizing on this trend.
• Community and Inclusion: Brands are encouraged to build a sense of community through initiatives like donations and supportive packaging messages.

2. Reinventing Ancient Ingredients: Traditional Staples to Modern Superfoods

• Ancient Grains: Millet and quinoa, once traditional staples, are now seen as superfoods due to their nutritional value.
• Vegetarian Trend: The pandemic has increased the number of vegetarian consumers, who are now seeking healthier and more nutritious food options.
• Consumer Preferences: Despite the health benefits, consumers often perceive ancient grains as less flavorful and harder to prepare, prompting companies to develop tasty, healthy snacks.
• Examples: Aashirvaad, Happa Foods, and Eat Mindful have launched products incorporating ancient grains.

3. Hygiene: Cleanliness to Germ-Free in Home Care

• Hygiene as Lifestyle: Hygiene products are no longer just for solving problems but are now part of a lifestyle need.
• Increased Sales: There was a surge in sales of disinfectants and toilet cleaners in 2021.
• Brand Equity: Established brands like Savlon have leveraged their reputation to introduce new hygiene products.
• Product Innovation: Companies are developing travel-sized sanitizers and wipes to meet the needs of on-the-go consumers.
• Natural Ingredients: There is a growing preference for natural products like neem and tulsi over chemical-heavy alternatives.
• Affordability and Premiumisation: With economic uncertainty, affordability is key, but premiumisation is also rising, especially among the upper-middle-income group.
• Distribution Expansion: Retailers are likely to expand brick-and-mortar distribution to complement e-commerce growth.

4. Digital Everything, Everywhere

• Digital Adoption: The pandemic has accelerated digital adoption, especially among older generations and two-tier city residents.
• E-Commerce Growth: The e-commerce market in India is expected to grow by INR7 trillion between 2020 and 2025.
• Grocery Online: Lockdowns pushed consumers to shop groceries online, highlighting the need for better delivery systems.
• Digital Payments: Digital payments are becoming more prevalent, with UPI and mobile wallets being preferred for their security and convenience.
• Case Study: Safe Pay from Airtel: Airtel launched Safe Pay in 2021 to enhance online transaction security.

5. The Evolution of Physical Space in Foodservice and Retail

• Reduced Foot Traffic: Lockdowns reduced in-store visits, leading to permanent store closures in some areas.
• Multifunctional Stores: Retailers are redefining the role of physical stores as fulfillment centers or collection points.
• Technology Integration: Automation, online-offline integration, and click-and-collect services are becoming standard in retail.
• Cloud Kitchens: Cloud kitchens have emerged as a cost-effective solution for restaurants, offering home delivery of restaurant-quality meals.
• Digital Interaction: Customers now interact with restaurants digitally before visiting, using apps for reservations and menu browsing.

Key Information

• The pandemic has permanently altered consumer habits, leading to a lasting focus on health, immunity, and hygiene.
• Digital transformation is a major trend, with e-commerce and digital payments playing a crucial role in the FMCG industry.
• Traditional ingredients are being rebranded as modern superfoods, with a growing consumer interest in natural and holistic wellness.
• Retailers and foodservice brands are adapting to the new normal by integrating technology and rethinking store functions.
• Companies must balance affordability and premiumisation to cater to different consumer segments.

Conclusion

The FMCG industry in India is evolving rapidly, driven by consumer demand for wellness, hygiene, and digital convenience. Businesses need to innovate, adapt, and invest in both digital and physical spaces to remain competitive in the post-pandemic market. Euromonitor International offers strategic insights and research to help companies navigate these changes effectively.