家庭消费如何变化__吃_喝与健康（英文版）_16页_3mb

EAT, DRINK & BE HEALTHY: Summary

Core Content Overview

This report explores how at-home consumption habits are evolving globally, focusing on the impact of health-conscious trends on food and beverage choices. It highlights changes in snacking, breakfast routines, main meal simplification, and beverage preferences across eight countries: the United Kingdom, Spain, Mexico, Portugal, China Mainland, France, Brazil, and the United States.

Key Trends and Insights

1. Healthy Snacking: A Global Trend

• Snacking occasions are increasing globally, even as main meal consumption at home is declining.
• Fresh fruit is the leading product in snacking, with a global share of stomach.
• Snacking is becoming more health-conscious, and it's the fastest-growing segment of the day.
• China Mainland has the greatest growth potential in the snacking market, despite currently having fewer snacking occasions than the UK.
• Snacking upgrades shopping baskets, and retailers should focus on moment activation rather than just product categories.

2. Breakfast: The Most Important At-Home Moment

• Breakfast is the most frequent at-home occasion, with over 27% of all consumption moments occurring during this time.
• Breakfast routines vary by country:
  • UK: 6am–7am
  • France: 7am
  • Spain: 8am–9am
  • Mexico: 9am–10am
• Breakfast preparation time and cost vary significantly:
  • Spain: Highest cost (€1.60 per occasion)
  • Mexico: Longest preparation time (>18 minutes), but lowest cost (€0.30 per occasion)
• Breakfast menus are consistent, but cultural nuances and demographics influence choices, such as the shift from simple carbohydrates to healthier options with age.

3. Simplification of Main Meals

• Main meals (lunch and dinner) are becoming simpler, with a 6% decline in the number of courses served.
• Dessert occasions have declined the most, with a 8% drop in France, Spain, and the UK.
• Meat consumption has also decreased in these countries, though it remains the most popular protein source.
• Healthy cooking methods are on the rise in Europe, such as cold or grilled preparations, while frying is still popular in other regions.
• Ready-to-eat meals are gaining popularity, especially in the UK and France, with 24.7% of occasions being pre-prepared in the UK.

4. Growth of Beverages at Home

• Overall at-home beverage consumption has declined by 60 million occasions per week globally.
• Water consumption (both bottled and tap) is increasing, driven by a desire to reduce plastic waste.
• Hot drinks consumption has decreased in all markets, with the US and UK showing the most significant drops.
• Sugar-free and plant-based alternatives are gaining traction, especially in Spain and the US, where CSDs are declining.
• Homemade drinks (juices, smoothies, shakes) are becoming more popular, with over half of juice consumption in Mexico and Spain being homemade.

5. Fragmentation of the Beverage Market

• Beverage markets are becoming more fragmented, with health-conscious choices like plant-based, sugar-free, and fermented drinks gaining ground.
• Coconut water has seen a 300% increase in Spain between 2017 and 2018.
• Fermented drinks such as Kombucha and Kefir are emerging as functional beverages with health benefits.

Key Takeaways

• Healthy snacking is a major trend, and fresh fruit is the primary competitor to packaged goods.
• Breakfast remains the most important meal of the day, but cultural differences affect its preparation and content.
• Main meals are simplifying, which impacts dessert and meat categories.
• Beverage consumption is shifting, with water and plant-based drinks leading the way.
• Brands and retailers should focus on moment activation to capture growing snacking and beverage trends.
• Market fragmentation is increasing, requiring tailored strategies and deeper understanding of local consumer behavior.

Opportunities for Brands and Retailers

• Snacking offers a growth opportunity, especially in markets like China Mainland.
• Water is becoming a major competitor, with flavoured water and juice variants as promising product innovations.
• Ready-to-eat meals and convenience are key drivers for dinner time.
• Homemade and natural products are gaining popularity, especially in juice and smoothie categories.
• Plant-based and fermented drinks are expanding, particularly among children and health-conscious adults.

Methodology

• Data is collected through at-home consumption diaries linked to purchasing panels.
• Kantar WorldPanel tracks consumption across 8 countries, providing insights into weekly occasions and product preferences.
• The report includes charts and tables to visualize consumption trends and market shares.

Conclusion

The global shift towards health-conscious eating and drinking is reshaping at-home consumption patterns. While main meals are declining in complexity and frequency, snacking is on the rise. Beverages are also undergoing significant transformation, with water and plant-based options gaining prominence. Brands and retailers must adapt to these changes by focusing on moment activation, product innovation, and understanding local nuances to remain competitive.