2018年-德勤全球_A_life_sciences_and_health_care_perspective__Tech_Trends_2018_7页_316kb

Deloitte TechTrends 2018: Digital Reality in Life Sciences and Health Care

Core Content

The document explores the transformative potential of digital reality (DR) technologies, including augmented reality (AR) and virtual reality (VR), in the life sciences and health care sectors. It highlights how these technologies are moving beyond entertainment to become essential tools in clinical practice, education, research, and business operations.

Main Points

Definitions

• Virtual Reality (VR): Immersive digital environments that replace the real-world environment.
• Augmented Reality (AR): Overlays digital content onto the real-world environment.
• Digital Reality (DR): An umbrella term that includes VR, AR, mixed reality, 360-degree, and immersive technologies.

Applications in Health Care

• Clinical Use: AR and VR are used in surgical planning, real-time data overlay, and patient-specific training.
• Therapeutic Use: These technologies are applied in pain management, phobia therapy, Alzheimer's treatment, and opioid addiction.
• Education: Medical training is enhanced through virtual cadavers, AR-enhanced smartphones, and immersive simulations.
• Telehealth & Home Care: AR and VR improve patient engagement, remote monitoring, and self-directed therapy.

Applications in Life Sciences

• Patient Engagement: AR and VR can support at-home therapy for chronic and rare diseases.
• Clinical Trials: Integration with AI and NLP enables remote patient monitoring.
• SOPs & Training: These technologies enhance compliance, training efficiency, and logistics for complex treatments like CAR-T cell therapy.
• Market Growth: The AR/VR software market is expected to grow to $35 billion by 2025, with health care representing over $5 billion.

Market Outlook

• Market Growth: By 2025, the virtual patient simulation market is projected to reach $1.5 billion.
• Technology Adoption: Similar to the smartphone revolution, AR and VR are expected to become ubiquitous in health care settings.

Key Examples

• Miami's Nicklaus Children's Hospital: Used Google Cardboard and Sketchfab for VR heart mapping.
• AccuVein: An AR app that helps locate veins for IV placement.
• ProjectDR: Developed by University of Alberta, allows medical images to be projected onto a patient's body.
• ImmersiveTouch: Uses haptic feedback to train surgeons and improve patient education.
• Smart Contact Lens: Being tested for glucose monitoring and eye correction.

Challenges

• Regulatory & Payment Issues: As usage expands, regulatory approval, coverage, and payment models will become more critical.
• Technical Hurdles: High-end gaming computers and network infrastructure are needed to support VR applications.
• Cyber Risks: DR introduces new security risks, including data theft, physical harm, and simulation sickness.
• User Interface: Developing effective interfaces that integrate voice, body, and object positioning remains a challenge.

Risk Considerations

• Security by Design: Developers must embed security measures into the product lifecycle.
• Real-Time Monitoring: Health care organizations should integrate security strategies such as Security Operations, Vulnerability Management, and Technical Resilience.
• Ethical & Legal Obligations: Organizations must consider customer well-being, contractual obligations, and stakeholder expectations.

Conclusion

Digital reality is reaching a tipping point, and its adoption is accelerating across health care providers, health plans, and life sciences companies. Early adopters are already creating innovative use cases that will support mass adoption. The time for health care and life sciences organizations to embrace these technologies is now.

Authors

• Health Care Providers:

  • Tim Smith
  • Josh Nelson
  • Shaun Rangappa, MD
  • Carlos Amaya
  • Michael Kleinmann

• Health Plans:

  • Jason Wainstein
  • Michael Montalto
  • Priyank Pandey

• Life Sciences:

  • Todd Konersmann
  • Robert Maul

Endnotes

• [1] Stanford Children's Health: Virtual reality alleviates pain and anxiety for pediatric patients.
• [2] Paul J.F. White, Zahra Moussavi: Neurocognitive treatment for Alzheimer's using VR.
• [3] University of Alberta: Augmented reality system for viewing under the skin.
• [4] Goldman Sachs: Profiles in Innovation report on AR/VR.
• [5] RnR Market Research: Global VR and AR market forecast.
• [6] CCS Insight: VR and AR device sales growth.
• [7] Medical Simulation Training: Virtual patient simulation market analysis.
• [8] Apple: ARKit development platform.
• [9] The Verge: Samsung and Google ARCore partnership.
• [10] Nicklaus Children's Hospital: VR heart surgery mapping.
• [11] MedPage Today: AR apps for healthcare.
• [12] UAB News: Virtual surgery using VIPAAR and Google Glass.
• [13] University of Alberta: AR system for viewing under the skin.
• [14] Neurological Research: VR spine surgery simulation study.
• [15] Science Advances: Smart contact lenses with glucose sensors.