2017年Q3全球应用商店情报数据概要（英文版）_22页_935kb

报告摘要

Store Intelligence Data Digest Summary

Core Content Overview

This document provides a detailed analysis of app download trends from July 1 to September 30, 2017, across the App Store and Google Play platforms. It highlights the most downloaded apps, top publishers, and leading categories globally and in the U.S. The data is based on Sensor Tower's Store Intelligence platform, which offers highly accurate download estimates.

Key Figures

Worldwide App Store + Google Play Downloads: 23.4 billion
App Store Downloads: 7.3 billion
Google Play Downloads: 16.1 billion

Top Apps by Worldwide Downloads

WhatsApp remained the most installed app for the third consecutive quarter.
Facebook-owned apps (e.g., Facebook, Instagram, Messenger) retained positions in the top five.
Amazon, Pinterest, and Wish entered the worldwide top 20 despite not being in the list in the previous quarter.
Sarahah, a Saudi Arabia-developed social app, entered the top 20 at No. 13.

App Store Top Apps by U.S. Downloads

WhatsApp remained the most installed iOS app.
Tencent's Honor of Kings was the most downloaded iOS game.
Snapchat fell out of the U.S. iOS top 20 entirely, dropping from No. 9 in 2Q17 to No. 14 in 3Q17.
TBH, a teen-focused social poll app, ranked No. 19 and was acquired by Facebook.

Google Play Top Apps by U.S. Downloads

Facebook dropped from No. 1 to No. 3, with Messenger taking over the No. 1 spot.
Snapchat retained its No. 6 position on Google Play.
Wish returned to the top 10 after not appearing in the previous quarter.
Reliance Jio from India surged in rankings, moving from No. 16 to No. 9.

Top Publishers by Worldwide Downloads

Facebook remained the top publisher globally.
Alibaba Group moved up to No. 6, surpassing Gameloft.
EA dropped to No. 9.
Voodoo (France-based) entered the overall top 20 due to its success in casual mobile games.

Top Publishers by U.S. Downloads

Amazon overtook Snap to rank No. 4 in the U.S.
Tencent climbed from No. 14 to No. 7.
Google and Facebook remained at the top.
Voodoo made a strong debut at No. 5, surpassing Snap, EA, and Uber.
Sarahah displaced Rovio to become the No. 19 publisher on iOS in the U.S.

Top Categories by Worldwide Downloads

App Store

Games grew by 10% YoY, becoming four times larger than the second-most downloaded category, Entertainment (3% YoY).
Social Networking saw impressive growth of 18% YoY.
Photo & Video and Utilities also grew by 6% and 5.5%, respectively.

Google Play

Game category downloads increased by 14% YoY to 6.9 million, six times more than the second-largest category, Tools.
Entertainment category downloads surged by 43% YoY, reaching 978 million.
Tools was the only top five category that declined, by 1.6%.

Notes on Download Estimates

All estimates are based on unique installs per user.
Apple apps and Google pre-installed apps are excluded from the data.
Android estimates do not include third-party stores.
The data covers July 1 to September 30, 2017, with some Google Play data from April 11 to September 30, 2017.

Additional Insights

The report emphasizes the importance of strategic decisions based on accurate market data.
It also highlights the value of App Store Optimization and mobile advertising insights for business growth.
Users are encouraged to contact sales@sensorTower.com for more information and demos.