2017年Q3全球应用商店情报数据概要（英文版）_24页

Store Intelligence Data Digest Summary

Core Content Overview

This report provides a detailed analysis of mobile app download trends for the third quarter of 2017, focusing on global and U.S. markets. It highlights the performance of top apps, publishers, and categories across both the App Store and Google Play.

Worldwide Download Growth

• Total App Downloads: 23.4 billion globally, representing a 13.6% year-over-year increase.
• App Store Downloads: 7.3 billion, a 10.6% increase.
• Google Play Downloads: 16.1 billion, a 15% increase.
• Top Apps:
  • WhatsApp remained the most installed app globally for the third consecutive quarter.
  • Amazon, Pinterest, and Wish entered the worldwide top 20, despite not being in the list in the previous quarter.
• Top iOS Games:
  • Kiloo’s Subway Surfers was the most downloaded mobile game globally and on Google Play.
  • Tencent’s Honor of Kings was the most downloaded iOS game.
• Top iOS Publishers:
  • Voodoo surpassed Electronic Arts to become the No. 8 iOS publisher in terms of new downloads.
  • Tencent overtook Electronic Arts to rank No. 7 in the overall publisher ranking by U.S. downloads.
• Top Publishers:
  • Facebook remained the world's top publisher in terms of new app installs.
  • Alibaba Group moved up to No. 6, while EA dropped to No. 9.
  • Voodoo made the overall top 20 due to its success with casual mobile games.
  • Reliance Jio from India surged in Google Play rankings, moving from No. 16 to No. 9.

U.S. Market Insights

• Top Apps by U.S. Downloads:
  • Uber entered the top five apps overall, moving from No. 8 in 2Q17.
  • Snapchat dropped to No. 5, from No. 2 in 2Q17.
  • Sarahah entered the top 20 at No. 13, but failed to maintain its position in Q4.
• Top iOS Publishers by U.S. Downloads:
  • Amazon climbed to No. 4 on iOS for new U.S. installs.
  • Voodoo made a strong debut at No. 5, surpassing Snapchat, EA, and Uber.
  • Sarahah displaced Rovio to become the No. 19 publisher on iOS in the U.S.
• Top Google Play Publishers by U.S. Downloads:
  • Google retained its lead over Facebook as the top publisher.
  • Kingsoft and Snapchat remained at No. 3 and No. 4, respectively.
  • Tencent moved into the top five, passing EA and Ubisoft.

Category Performance

• App Store Categories:
  • Games category grew 10% YoY and was four times larger than the second-most-downloaded category, Entertainment (3% growth).
  • Social Networking saw a 18% YoY increase, becoming the fifth-largest category.
  • Photo & Video and Utilities also showed growth, at 6% and 5.5%, respectively.
• Google Play Categories:
  • Game category grew 14% YoY, reaching 6.9 million downloads, which was 6x the downloads of Tools, the second-largest category.
  • Entertainment category experienced a 43% YoY increase, from 684 million to 978 million downloads.
  • Tools was the only top five category that declined, by 1.6%.

Methodology Notes

• All download estimates are based on unique installs per user, excluding multiple device downloads, app updates, and re-installs.
• Apple apps and Google pre-installed apps are excluded from the data.
• Android estimates do not include third-party stores.
• The data covers the period from July 1 to September 30, 2017.

Additional Information

• The report is compiled by Sensor Tower's Mobile Insights team using the Sensor Tower Store Intelligence platform.
• Contact Information: For more information or to request a demo, contact sales@sensorTower.com.
• Custom Data Requests: News organizations can contact press@sensorpower.com for custom data and research.
• Terms of Use: All content is copyrighted by Sensor Tower, Inc. and cannot be republished without express permission.

Conclusion

The report underscores the continued dominance of WhatsApp, Facebook, and Google in the global and U.S. app markets, while also highlighting the rise of Tencent, Voodoo, and Reliance Jio. It provides a comprehensive view of app and publisher performance, with insights into category growth and trends in user behavior.