SensorTower-2017年Q3全球应用商店关键数据报告（英文）-2017-24页-1mb

Store Intelligence Data Digest Summary

Core Content Overview

This document provides a detailed analysis of mobile app download trends for the third quarter of 2017, covering both the App Store and Google Play platforms. It highlights the performance of top apps, publishers, and categories globally and in the U.S., along with the methodology used to compile the data.

Worldwide Download Growth

• Total App Downloads: 23.4 billion for the quarter, marking a 13.6% year-over-year increase.
  • App Store: 7.3 billion downloads, up 10.6% from the previous quarter.
  • Google Play: 16.1 billion downloads, up 15% from the previous quarter.

Top Apps

• Most Installed App: WhatsApp maintained its position as the most installed app globally for the third consecutive quarter.
• Top Five Apps: Three of the top five apps are owned by Facebook, retaining their positions from the previous quarter.
• New Entrants:
  • Amazon, Pinterest, and Wish all entered the worldwide top 20 despite not being on the list in the previous quarter.
  • Amazon ranked No. 20, Pinterest No. 19, and Wish No. 13.

Top Publishers

• Worldwide Publishers:
  • Facebook remained the top publisher in terms of new app installs.
  • Alibaba Group moved up to No. 6, while EA dropped to No. 9.
  • Voodoo ranked No. 5 in the overall top 20, driven by the success of its casual mobile games.
• App Store Publishers:
  • Snapchat dropped from No. 8 to No. 12 in the worldwide rankings.
  • Voodoo overtook EA in terms of new iOS app installs.
  • Amazon climbed to No. 4 on iOS for new U.S. installs.
• Google Play Publishers:
  • Facebook was the top publisher, followed by Google, Kingsoft, and Snap.
  • Reliance Jio (India) surged to No. 9 in the Google Play rankings, surpassing Ubisoft, Snap, and King.
  • Tencent moved into the top five, passing EA and Ubisoft.

Top Categories

• App Store Categories:
  • Games grew by 10% YoY, becoming four times larger than the second-most downloaded category, Entertainment, which grew by 3% YoY.
  • Social Networking saw a significant 18% YoY increase, moving from fifth-largest to one of the top categories.
  • Photo & Video and Utilities also grew by 6% and 5.5%, respectively.
• Google Play Categories:
  • Game category downloads increased by 14% YoY, reaching 6.9 million.
  • Entertainment category downloads surged by 43% YoY, from 684 million in 3Q16 to 978 million last quarter.
  • Tools was the only top five category that declined, by 1.6%.

Methodology Notes

• All download estimates are based on data from July 1 to September 30, 2017.
• Unique installs only are reported, meaning one download per user.
• Apple apps and Google pre-installed apps are excluded from the data.
• Android download estimates do not include third-party stores.

Key Trends

• WhatsApp and Facebook-owned apps dominated the top rankings.
• Tencent and Voodoo showed strong growth, overtaking traditional competitors.
• Google Play saw more significant growth compared to the App Store.
• Social Networking and Entertainment categories experienced notable increases in downloads.

Additional Information

• The report is compiled by Sensor Tower's Mobile Insights team using the Sensor Tower Store Intelligence platform.
• Users can access Store Intelligence insights to track the fastest-growing apps and publishers by downloads or revenue.
• For more information or to contact Sensor Tower, reach out to sales@sensorTower.com or visit sensorTower.com/blog for weekly updates.

Contact Details

• Company: Sensor Tower Inc.
• Address: 275 Battery, Suite 800, San Francisco, CA 94111
• Email: sales@sensorTower.com for demos, info@sensorTower.com for republishing data, press@sensorpower.com for press inquiries.