【联合国贸发会议】2024年巴布亚新几内亚香草出口指南_45页_6mb

Summary of Papua New Guinea Vanilla Export Guide

Core Content

This guide is designed to assist producers, processors, and exporters of vanilla in Papua New Guinea in navigating the complexities of exporting vanilla to global markets. It emphasizes the importance of quality, compliance with international standards, and the role of green trade in fostering sustainable development.

Main Viewpoints

• Exporting is not just about sending goods but involves a comprehensive process of market research, quality assurance, compliance with regulations, and securing reliable buyers.
• Green trade and Voluntary Sustainability Standards (VSS) are becoming increasingly important, especially for accessing high-value markets such as Australia, the European Union, Japan, and the United States of America.
• Vanilla quality is determined by multiple factors, including species, visual appearance, aroma, vanillin content, and relative humidity. Each of these factors plays a role in determining the market value and acceptance of the product.
• Market access is a critical component of successful export, and understanding the specific needs and standards of target countries is essential for exporters.

Key Information

1.1 The Basics

• Vanilla species in PNG: Two commercial species are grown – Vanilla planifolia (bikpela lif) and Vanilla tahitensis (liklik lif). The former is more widely used, while the latter is mainly for gourmet and extraction purposes.
• Vanilla products: Vanilla can be exported in four forms: whole beans, cut beans, ground vanilla (powder), and vanilla caviar (seeds and pulp). Extracts are also available but are typically produced by large companies.
• Quality factors: The four key quality determinants are visual appearance, smell, vanillin content, and percentage humidity. Vanillin content and humidity require laboratory testing, while the first two can be assessed through experience.

1.2 Market Access

• Market approaches: Two approaches are suggested – 'push' (producing and then seeking a buyer) and 'pull' (identifying customer needs and then producing accordingly).

• Global market trends: Vanilla demand is growing in the US, Asia, and Europe, driven by its use in food, cosmetics, and perfumes. The Asia-Pacific region is the fastest-growing market.

• Major export markets:

  • Madagascar – largest exporter (63.8% of global exports)
  • Papua New Guinea – 3.1% of global exports
  • France, Germany, Indonesia, Uganda, Netherlands – other significant export destinations

• Major import markets:

  • United States of America – largest importer (35.7% of global imports)
  • France – second largest (21.6%)
  • Germany – third largest (10.7%)
  • Canada, Netherlands, Italy, Poland, Japan, Belgium, United Kingdom – other key importers

• Emerging "green" trends: There is a rising preference for organic and ethically sourced vanilla, especially in the EU and US. This presents opportunities for PNG exporters to meet these standards and access premium markets.

1.3 Estimating Costs

• Tariffs and taxes: Tariffs are similar for certified and regular vanilla. Additional costs include GST, various fees, and compliance-related expenses.
• Customs procedures: Compliance with PNG customs regulations is essential.
• Testing and certification: These are crucial for meeting international standards and VSS, which can influence pricing and market access.
• Certification costs: These vary depending on the standard (e.g., Organic, Fairtrade, Rainforest Alliance, SERc) and can be significant.

1.4 Getting Local Support

• Exporters should seek support from local government agencies and trade organizations to ensure compliance and streamline the export process.

1.5 Help Finding a Buyer Overseas

• The guide provides resources and contacts to assist in finding international buyers, including:
  • International certification agencies
  • Shipping agencies
  • Testing laboratories
  • Trade organizations

Export Process

• Registering as an exporter is a necessary first step.

• Export requirements vary by country:

  • Australia: Preferential trade tariffs and growing interest in certified products.
  • European Union: Stringent food safety and sustainability standards.
  • Japan: High demand for quality vanilla, especially for gourmet use.
  • United States of America: Larger market but less stringent standards.

• Certification for organic/fairtrade vanilla:

  • Pacific Organic certification
  • Organic certification
  • Fairtrade certification
  • Rainforest Alliance
  • Social and Environmental Responsibility certification (SERc)

• Vanilla export flowchart: Provides a step-by-step guide for the export process, from production to delivery.

Exporting Vanilla

• Shipping: Proper packaging and transportation are essential to maintain quality.
• Arrival in destination country: Compliance with import regulations and quality checks.
• Payment and terms: Understanding payment methods and terms is vital for financial planning.
• Insurance: Goods should be insured to mitigate risks during transit.

References and Annexes

• References: Includes data sources such as Tridge, FAOSTAT, and Khan et al.
• Annexes:
  • Annex 1: Key contacts for export-related services.
  • Annex 2: List of key global vanilla manufacturers.
  • Annex 3: Example of vanilla labelling.

Conclusion

The guide underscores the importance of quality, compliance, and market-specific strategies for successful vanilla exports from PNG. It highlights the potential for growth in sustainability-focused markets and the need for exporters to be well-informed, well-prepared, and committed to maintaining high standards throughout the export process.