2024年第二季度TikTok热点消费趋势报告英文版-Spate

Launched July-Hearing highlights pivotal trends driving consumer engagement across Beauty، Wellness، Food $\unicode{x8BE}\unicode{xABB}\unicode{xBE}\unicode{xBD}\unicode{xBB}\unicode{xAF}$ρingredients categories. By analyzing TikTok videos alongside Google Search queries، Spatie introduces a $\unicode{xAAA}\unicode{xAFE}\unicode{xADD}\unicode{xBB}\unicode{x94}\unicode{xADD}$融合得分 tool to measure trend virality across platforms.

Key Findings:

BEAUTY Shows growing interest in practical solutions and innovative products. Top expanding trends include:

• Anti-frizz treatments (+28852.1% QoQ) emphasizing ease of daily use with slightly low platform convergence.
• Alopecia makeup (+8129.9%) offering cosmetic solutions with moderate search interest.
• Aleppo soap gaining traction.
• Snake mucin cream（+5838.4%) showing skin care appeal.
• Restructuring hair treatments ongoing popularity.
• Serum toner and colored French tips featuring prominently.
• Scented candles like peach (+3201. Seeing TikTok leveraging unique trends effectively، brands advised to increase social media presence.

WELLNESS Focuses on multifunctional health supports. Rising area is ingestibles/supplements، including moringa (+888%, etc.), liquid mult vitamins، bloetc)，jaw trainers، vib plates، knee massagers showing prioritization of pain relief(-based marketing.

FOOD & BEV Mix of comfort and innovation: prosciuttini, monster cookies، peach caked, pear soda, Greek cookies represent both savory/sweet and func.feelations.

INGREDIENTS Consumers leaning toward functional components across sectors. Beets، Tahitian vanilla, magic oil, blue matcha, fish roe are key examples, especially liquid collagen (+63.1% convergence) absorbing significant attention.

Strategic Insights:

• Health from within (beet shots, supplements).
  -$Self-care tools $(mass pillows، knee mas.
• Trend setting via novelty ($Greek cokês high conv) coupled with well-known aesthetics or heal benef$(liquid collagens).

Brand owners advised leveraging convergence scores to gauge real-world vs. social media interest and position products accordingly, visiting Spate дар access via www.spate.nyc for exclusive data trials.