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Australian Millennials: Shaping the Future of Real Estate

Core Content Overview

This report by CBRE provides insights into the lifestyle, work preferences, and housing challenges of Australian millennials, highlighting how these factors are influencing the real estate market. The findings are based on survey data and emphasize the evolving needs and values of this demographic.

Key Trends and Insights

Housing Affordability

• 76% of Australian millennials want to buy a property in the future.
• 70% say cost is the biggest factor preventing them from buying, with cost being the top reason globally.
• 66% believe they will never be able to afford a property.
• 29% think they can't afford to buy in an area they like.
• 70% spend up to half of their disposable income on non-retail consumption, which is eating away at savings.
• 44% believe wages are not keeping up with property prices.
• 27% get help from parents or guardians for a deposit, which is much lower than in Asian countries (63%).

Global Comparison on Affordability

• Australia: 66% believe they can't ever afford a property.
• Hong Kong: 61%
• Great Britain: 60%
• Canada: 46%
• United States: 40%
• Germany: 33%

Workplace Preferences

• Wellness/relaxation facilities are the biggest influence on millennials when considering a new job.
• 77% believe good employers put a lot of thought into the working environment.
• 74% consider working relationships as one of the most important aspects of work.
• 72% think good office design and layout have a positive impact on staff.
• 65% feel it's very difficult to find a job that really excites them.
• 62% want flexibility in where they work from on a given day.
• 61% believe it's important to take some risks in their work life.

Shopping and Retail Behavior

• 70% of non-food purchases by Australian millennials are made in-store.
• 20% want to increase their spending on food and beverage (F&B) and entertainment over the next 3 years.
• 1 day per month is spent visiting a live event (gig, theatre, concert).
• 1 day per month is spent shopping in high street retail.
• 3 days per month are spent visiting shopping centres for reasons other than shopping.
• 5 days per month are spent shopping in shopping centres.

Conclusion

Australian millennials are a key demographic shaping the real estate market. Their challenges with housing affordability, combined with their preference for wellness facilities and flexible work environments, are driving changes in property and workplace design. Additionally, their strong inclination towards physical shopping experiences and entertainment spending indicates a continued need for vibrant, community-focused retail and leisure spaces. These insights are crucial for real estate developers, investors, and occupiers aiming to meet the evolving expectations of this generation.

Contact Information

For more information about this report, please contact:

• Stephen McNabb - Head of Research, stephen.mcnabb@cbre.com.au
• Danny Lee - Senior Research Manager, danny.lee@cbre.com.au
• Felice Spark - Associate Director, felice.spark@cbre.com.au
• Sam Reilly - Senior Research Manager, sam.reilly@cbre.com.au

Disclaimer

This report is prepared by the CBRE Australia Research Team and is part of CBRE Research, a global network providing real estate market research and econometric forecasting. All materials are under copyright and proprietary to CBRE. The information provided is for informational purposes only and is not to be used as an offer or solicitation to buy or sell securities. Unauthorized use or distribution is prohibited. CBRE will not be liable for any loss or damage incurred due to reliance on this information.