益普索-2017年全球互联网安全和信任报告（英文）-2017-38页-1mb

CIGI-IPSOS Global Survey on Internet Security & Trust Summary

Core Content

The CIGI-IPSOS Global Survey on Internet Security & Trust was conducted between December 23, 2016, and March 21, 2017, involving 24,225 Internet users across 24 economies. The survey aimed to understand global concerns about online privacy, trust in the internet, and changes in online behavior due to security and trust issues.

Main Findings

Privacy & Security Concerns

• A majority of global citizens are more concerned about their online privacy compared to the previous year.
• Concerns are highest in Latin America (LATAM) and the BIC region (Brazil, India, China).
• The pace of growing concern is slowing year over year in most regions.
• Cyber criminals, internet companies, and governments (both domestic and foreign) are increasingly seen as sources of concern.
• More than half of respondents (52%) say their own government is a significant source of concern about online privacy.

Trust in the Internet

• While a majority trust their ISP, banking platforms, and search engines, few strongly agree.
• Only half trust their government to act responsibly online.
• Trust is lowest in advanced economies like Japan, South Korea, France, and Germany.
• Indonesia and India show the highest trust in their own government, while Mexico and South Korea lag behind.
• Distrust in the internet is often due to perceived lack of security and reliability.
• Distrust leads to behavioral changes, including:
  • Disclosing less personal information
  • Taking greater care to secure devices
  • Using the internet more selectively

Online Behavior Changes

• Global citizens are most often:
  • Avoiding opening emails from unknown sources
  • Using antivirus software
  • Avoiding certain internet sites
  • Changing passwords regularly
  • Avoiding certain web applications
  • Cutting down on biographically accurate information
  • Self-censoring online
  • Reducing online purchases
  • Closing social media accounts
  • Using the internet less often
• Behavioral changes are most pronounced in LATAM, BIC, and Middle East/Africa.
• Avoiding unknown links, using more privacy settings, and updating software regularly are also common changes.
• Some users are becoming more active online, such as using it more for entertainment, social interaction, and business.

Online Shopping Behavior

• 42% of global citizens say it is getting easier to buy goods and services online, while 9% say it is getting harder.
• LATAM, BIC, and Middle East/Africa are the most likely regions to say it is becoming easier to shop online.
• 60% of global residents are likely to use mobile payment systems on their smartphones in the next year.
• Only 8% of internet users do not own a smartphone.
• 22% of online users never buy goods or services online, primarily due to lack of trust.
• Middle East, Africa, and LATAM are the most affected by trust issues in online shopping.
• Those who shop online are driven by:
  • Saving time
  • Convenience
  • Ease of use
  • Price flexibility
  • Wide range of choices
  • Ability to buy items not available elsewhere
• Credit cards and electronic payments (like PayPal) are the preferred payment methods.
• Cryptocurrencies are preferred by Tunisia, Indonesia, and Mexico.
• Origin of goods/services affects purchasing decisions for many, with preference for locally made products being the primary reason.
• Tunisia, South Korea, Japan, and Germany are the most likely to prefer goods/services made in their own country.
• Hong Kong (China) and Egypt show less concern about the origin of goods/services.

Online Shopping Regulation & Security

• Consumers value all types of protection mechanisms, with at least half considering each very important.
• Most consumers would be likely to stop using an online service after a data breach, regardless of the type of data lost.
• A minority is very likely to stop using the service.
• After a second data breach, the intensity of concern increases, with a majority saying they are very likely to stop using the service.

Methodology

• The survey was conducted using Ipsos Internet panel system in 20 of the 24 countries.
• Tunisia, Kenya, and Nigeria used CATI and face-to-face methods due to online constraints.
• Each country had over 1,000 respondents, and data was weighted to match the population.
• The margin of error for online polls is ±3.5%, while for CATI and face-to-face surveys, it is ±3.1%, 19 times out of 20.

Contacts

• Fen Hampson
  • CIGI Distinguished Fellow
  • Director of the Global Security & Politics Program
  • Email: fhampson@cigjionline.org
  • Phone: +1 519 885 2444 ext. 7201
• Sean Simpson
  • Vice President, Ipsos Public Affairs
  • Email: Sean.Simpson@ipsos.com
  • Phone: +1 416 324 2002

About CIGI

• CIGI is an independent, nonpartisan think tank with a global perspective.
• It focuses on governance of the global economy, global security and politics, and international law.
• Supported by the Government of Canada, the Government of Ontario, and strategic partners like the Internet Society, IDRC, and UNCTAD.

Key Takeaways

• Privacy concerns are rising globally, especially in LATAM and BIC.
• Trust in the internet is lowest in advanced economies, with governments being a key factor in shaping trust levels.
• Behavioral changes are widespread, including increased caution and selective use of the internet.
• Online shopping is becoming more accessible, with mobile payments gaining traction.
• Cryptocurrencies are preferred in LATAM and BIC regions.
• Data breaches significantly impact consumer trust and behavior.
• Cultural and regional factors heavily influence trust, shopping behavior, and preference for payment methods.