2018年Q2营销技术晴雨表（英文版）-2mb

MARTECH BAROMETER Q2 2018 Summary

Core Content

The Q2 2018 edition of the MarTech Barometer provides an overview of the global marketing technology (MarTech) and advertising technology (AdTech) sectors, highlighting M&A activity, fundraising trends, and valuation benchmarks. It outlines the performance of public companies and key deals that shaped the market during this period.

Main Highlights

M&A Activity

• AT&T acquired AppNexus for $1.6 billion, marking a significant move in the AdTech space. This acquisition, despite rumors of an IPO, added another telco to the competitive landscape, challenging the dominance of Google, Facebook, and Amazon.
• Oracle acquired Grapeshot for $454 million to enhance its audience measurement and targeting capabilities, following the acquisition of Moat the previous year.
• Adobe acquired Magento for $1.7 billion, increasing the appeal of independent eCommerce platforms like Shopify and BigCommerce.
• Dimension Data acquired e2y, a digital commerce consultancy, showing the growing demand for implementation and tech-enabled execution services in the MarTech and eCommerce space.

Impact of GDPR

• The pressure and uncertainty surrounding the General Data Protection Regulation (GDPR) led to some AdTech players exiting the EU market.
• Verve shut down its European operations in April 2018, and Drawbridge divested its EU AdTech division to Gimbal in May 2018, exiting the AdTech space.

Fundraising Activity

Several companies raised significant capital in Q2 2018, with notable examples including:

Public Company Valuation Benchmarks

MarTech Index Performance

• The RI AdTech index increased by 42% in Q2 2018, the highest quarterly increase on record, driven by AdTech M&A activity.
• Shopify saw the most significant increase in the RI MarTech index, with a 75% rise over the past 12 months.
• SendGrid also showed strong performance, with a 632.9% increase in share price since its IPO in November 2017.

Valuation Metrics

• EV/Revenue and EV/EBITDA multiples were key indicators used to assess company valuations.
• For example, The Trade Desk had an EV/Revenue multiple of 9.1x and an EV/EBITDA multiple of 7.3x.
• Yext had an EV/Revenue multiple of 9.3x and an EV/EBITDA multiple of 7.0x.

Key Companies in the Market

Sector Overview

The MarTech and AdTech sectors remain active, with significant M&A and fundraising activity. The report also mentions the production of quarterly reports on specific subsectors such as:

• Digital Services (Digital Horizon)
• Enterprise Software (Enterprise Stack)
• Cybersecurity (CyberScope)
• HealthTech (HealthTech Heartbeat)

These reports are available on the website or through direct contact with the firm's team.

Contact Information

London

• Address: 27 Soho Square, London, W1D 3AY
• Phone: +44 20 7629 7575
• Team Members:
  • Julie Langley – Partner
    • Email: jlangley@resultsig.com
    • Phone: +44 (0)2075148247
  • Chris Lewis – Partner
    • Email: clewis@resultsig.com
    • Phone: +44 (0)2075148236
  • Mark Williams – Managing Director
    • Email: mwilliams@resultsig.com
    • Phone: +44 (0)2075148242

New York

• Address: 80 Broad Street, Suite 3203, New York, NY 10004
• Phone: +1 646 747 6500
• Team Members:
  • Pierre-Georges Roy – Partner
    • Email: pgroy@resultsig.com
    • Phone: +1 (0)646 747 6505
  • Maurice Watkins – Partner
    • Email: mwatkins@resultsig.com
    • Phone: +1 (0)646 747 6510

Singapore

• Address: 3 Pickering Street, Nankin Row, 03-03, Singapore, 048660
• Phone: +65 6221 3575
• Team Members:
  • Andrew Kefford – Partner
    • Email: akefford@resultsig.com
    • Phone: +65 (0)6221 3575
  • Chris Beaumont – Partner
    • Email: cbeaumont@resultsig.com
    • Phone: +81 (0)906 470 8216

Conclusion

The MarTech and AdTech sectors in Q2 2018 were characterized by significant M&A activity, with major players such as AT&T, Oracle, and Adobe making strategic acquisitions. Fundraising was also robust, with multiple companies securing substantial investment. The impact of GDPR was notable, with some AdTech firms exiting the EU market. Public company valuations showed varying trends, with some companies experiencing substantial growth in both revenue and enterprise value. This is a dynamic period for the MarTech and AdTech industries, and the firm encourages interested parties to reach out for further insights.