2025年及未来越南户外广告与数字户外广告白皮书趋势创新与市场预测（英文版）_12页_18mb

Vietnam OOH & DOOH Market Analysis: Trends and Predictions

Market Growth

• Compound Annual Growth Rate (CAGR) from 2024 to 2029 is projected at 1.18%.
• Total market value increases from $118.5 million in 2024 to $130.60 million in 2029.

Key Drivers

• Focus on smart city initiatives and public transportation in urban centers.
• High internet penetration (77.7% as of 2023) and significant social media usage (76.95 million active users).

Urban Development

• Urban population to grow from 37.3% in 2023 to an expected 40% by 2025.
• Major growth hubs: Ho Chi Minh City and Hanoi leading DOOH spending.

Spending and Adoptions

• Digital ad spending accounts for 33.8% of total media ad spend in 2023 ($3.11 billion).
• Average daily time outside home: 6.5 hours, highlighting opportunities for outdoor advertising.
• Programmatic DOOH expenditure projected to reach nearly $900 million by 2024.

Cost Trends

• Average programmatic cost per person increased from $0.85 in 2022 to $0.89 in 2023, a 4.7% year-over-year rise.

GDP and Economic Context

• Vietnam's GDP growth was 5.05% in 2023 and projected to be 6% in 2024, supporting media sector expansion