20140429-DBS_Group-Downstream_outperformance_11页_242kb
报告摘要
Haier Electronics Summary Report
Core Information
- Company: Haier Electronics (HK: 1169)
- Industry: Consumer Goods / Household Goods
- Analyst: Mark LI
- Contact: +852 2971 1935 / mark_li@hk.ddsvickers.com
- Date of Report: 29 April 2014
- Rating: BUY
- Price Target: HK$25.67 (12-month)
- Previous Price Target: HK$26.00
- Market Capitalization: HK$49,361M / US$6,366M
- Issued Capital: 2,634 million shares
- Free Float: 33.6%
- Major Shareholders:
- Haier Group Corporation: 61.0%
- Carlyle Group: 5.4%
Key Financial Highlights (FY Dec)
| Metric |
2012A |
2013A |
2014F |
2015F |
| Turnover (RMB m) |
55,615 |
62,263 |
71,306 |
81,134 |
| EBITDA (RMB m) |
2,485 |
2,831 |
3,538 |
4,335 |
| Pre-tax Profit (RMB m) |
2,244 |
2,638 |
3,271 |
3,983 |
| Net Profit (RMB m) |
1,695 |
2,037 |
2,494 |
3,002 |
| EPS (HK$) |
0.88 |
1.05 |
1.29 |
1.55 |
| Net Profit Growth (%) |
20.2 |
22.4 |
20.4 |
- |
| P/Book Value (X) |
6.5 |
4.7 |
3.6 |
2.8 |
| PE (X) |
21.4 |
17.8 |
14.5 |
12.1 |
| EV/EBITDA (X) |
12.8 |
10.8 |
8.5 |
6.7 |
1Q14 Performance
- Sales: Increased by 13% y-o-y to RMB16bn
- Net Profit: Grew by 18% y-o-y to RMB466m (slightly below expectations)
- Manufacturing Sales: Declined by 2% to RMB4.2bn due to a high base effect
- ICS Revenue: Rose by 14% to RMB15.017bn, driven by air-conditioner sales and non-Haier products
- Net Margin: 2.9% (up from 2.8% in 1Q13)
- Share Price: Corrected by ~20% from January 2014 peak and approached Alibaba's investment cost of HK$18.4
Outlook and Catalysts
- Improved Growth Momentum: Expected better performance in upcoming quarters due to easier base and rising logistics revenue
- Logistics Growth: Expected to accelerate, supported by Alibaba Group and Shanghai Boyol joint venture
- Price Target Justification: Based on 19x 12-month rolling PE on an ex-cash basis
- Downside Protection: Share price is considered to have limited downside at current level
- Recommendation: Maintain BUY rating with a price target of HK$25.67
Peer Comparison
| Company |
Price (HK$) |
Market Cap (HK$m) |
PE (X) |
P/Sales (X) |
Yield (%) |
P/Bk (X) |
ROE (%) |
| Haier Electronics*^ |
18.74 |
6,363 |
x |
x |
% |
x |
% |
| Chigo Holding* |
0.175 |
190 |
5.4 |
0.1 |
3.4 |
7.3 |
7.6 |
| Skyworth Digital*# |
3.79 |
1,383 |
5.1 |
0.2 |
6.1 |
4.9 |
7.6 |
| TCL Multimedia*^ |
2.77 |
476 |
15.9 |
0.1 |
2.8 |
3.5 |
9.0 |
| Welling Holding |
2.45 |
901 |
n.a. |
n.a. |
n.a. |
n.a. |
n.a. |
| Midea Group |
46.44 |
12,610 |
8.6 |
0.6 |
4.2 |
5.1 |
24.8 |
| GREE Electrical |
29.25 |
14,167 |
5.7 |
0.5 |
5.1 |
7.6 |
26.9 |
| Hisense Elec. |
10.46 |
2,204 |
6.9 |
0.4 |
3.6 |
4.2 |
17.2 |
| Qingdao Haier |
15.01 |
6,576 |
8.8 |
0.4 |
3.3 |
5.1 |
28.3 |
| Wuxi Little Swan |
8.97 |
914 |
7.3 |
0.5 |
3.6 |
4.6 |
13.7 |
| Hisense Kelon |
7.98 |
1,740 |
6.8 |
0.1 |
2.8 |
4.2 |
39.7 |
Segmental Breakdown (RMB m)
| Segment |
2011A |
2012A |
2013A |
2014F |
2015F |
| Manufacturing of washing machines |
13,277 |
14,222 |
15,447 |
16,701 |
|
| Manufacturing of water heaters |
4,489 |
4,358 |
4,796 |
5,255 |
|
| Integrated Channel Services (ICS) |
50,769 |
57,568 |
67,292 |
77,987 |
|
| Total Revenue |
55,615 |
62,263 |
71,306 |
81,134 |
|
Segmental Profit Margins (%)
| Segment |
2011A |
2012A |
2013A |
2014F |
2015F |
| Manufacturing of washing machines |
8.3 |
8.7 |
9.0 |
9.3 |
|
| Manufacturing of water heaters |
11.1 |
11.0 |
11.7 |
12.3 |
|
| Integrated Channel Services (ICS) |
1.4 |
1.8 |
2.1 |
2.3 |
|
| Total Segmental Profit Margin |
4.2 |
4.4 |
4.7 |
4.9 |
|
Income Statement (RMB m)
| Metric |
2011A |
2012A |
2013A |
2014F |
2015F |
| Revenue |
55,615 |
62,263 |
71,306 |
81,134 |
|
| Pre-tax Profit |
2,244 |
2,638 |
3,271 |
3,983 |
|
| Net Profit |
1,695 |
2,037 |
2,494 |
3,002 |
|
| Net Profit Growth (%) |
20.4 |
20.2 |
22.4 |
20.4 |
|
Balance Sheet (RMB m)
| Metric |
2011A |
2012A |
2013A |
2014F |
2015F |
| Total Assets |
18,213 |
21,881 |
25,875 |
30,564 |
|
| Shareholder's Equity |
5,540 |
7,721 |
10,014 |
12,770 |
|
| Net Cash/(Debt) |
4,629 |
5,909 |
6,592 |
7,663 |
|
| Net Debt/Equity (X) |
CASH |
CASH |
CASH |
CASH |
|
| Current Ratio (X) |
1.5 |
1.5 |
1.6 |
1.6 |
|
| Quick Ratio (X) |
1.2 |
1.3 |
1.3 |
1.3 |
|
Cash Flow Statement (RMB m)
| Metric |
2011A |
2012A |
2013A |
2014F |
2015F |
| Net Operating CF |
1,740 |
2,210 |
2,640 |
2,887 |
|
| Free CFPS (RMB) |
0.53 |
0.23 |
0.34 |
0.37 |
|
Price Target and Ratings History
| S.No. |
Date |
Closing Price |
Target Price |
Rating |
| 1 |
22-Jul-13 |
HK$13.16 |
HK$15.01 |
Buy |
| 2 |
25-Jul-13 |
HK$13.40 |
HK$15.01 |
Buy |
| 3 |
29-Aug-13 |
HK$14.02 |
HK$14.59 |
Hold |
| 4 |
27-Sep-13 |
HK$14.90 |
HK$14.59 |
Hold |
| 5 |
31-Oct-13 |
HK$15.64 |
HK$16.86 |
Buy |
| 6 |
19-Nov-13 |
HK$18.90 |
HK$23.14 |
Buy |
| 7 |
10-Dec-13 |
HK$21.05 |
HK$25.82 |
Buy |
| 8 |
22-Jan-14 |
HK$24.25 |
HK$26.61 |
Buy |
| 9 |
6-Mar-14 |
HK$22.90 |
HK$26.61 |
Buy |
| 10 |
26-Mar-14 |
HK$20.75 |
HK$26.00 |
Buy |
Analyst Certification
- The views expressed reflect the personal views of the analyst.
- No compensation is directly or indirectly related to specific recommendations.
- No conflicts of interest are present for the analyst, spouse, relatives, or dependents.
Disclosure
- This report is for clients of DBS Vickers Group only.
- No part of this document may be copied or redistributed without prior written consent.
- The research is based on information from reliable sources but not guaranteed for accuracy or completeness.
- DBS Vickers accepts no liability for any loss arising from reliance on this report.
- The report is not an offer or solicitation to buy or sell any securities.
- DBS Vickers may have interests in the securities mentioned.
- The report is not to be construed as an investment recommendation.
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