深度-埃森哲-2021年中东创新成熟度指数（英文）-2021.6-24页_5mb

Summary of the Accenture Middle East Innovation Maturity Index 2021

Core Content

The Accenture Middle East Innovation Maturity Index 2021 evaluates the innovation maturity of companies in the Middle East, focusing on two main pillars: "Innovate by Design" and "Innovation Practices". It highlights the importance of innovation in today's disruptive environment and outlines the key strategies and habits that successful innovators, referred to as Innovation Champions, use to enhance their innovation capabilities.

Main Points

Innovation Maturity Index Overview

• The Index measures the maturity of companies' innovation capabilities across two pillars: Innovate by Design and Innovation Practices.
• Innovate by Design includes:
  • Strategy: Focused on disruptive advances and balancing innovation with traditional operations.
  • Culture: Encourages creativity and new thinking.
  • Architecture: Establishes clear processes for commercializing innovation.
• Innovation Practices include:
  • Data Driven: Leverages data for product and service innovations.
  • Hyper Relevant: Aligns with customer needs.
  • Talent Rich: Employs flexible, AI-augmented workforces.
  • Asset Smart: Manages assets and operations efficiently.
  • Inclusive: Engages a broad range of stakeholders.
  • Network Powered: Uses ecosystem partners for innovation.
  • Technology Propelled: Integrates leading-edge technologies.

Key Findings

• Despite the urgency of the pandemic, the overall Innovation Maturity Index scores for Middle East companies showed only a marginal increase in 2021.
• Innovation Champions (14% of surveyed companies) outperformed others by:
  • Having stronger innovation governance structures.
  • Achieving 42% higher employee productivity and 27% higher profitability compared to non-Champions.
  • Expecting 58% higher profitability and 31% higher employee productivity by 2025.
• Champions invest more in breakthrough and disruptive innovation in their emerging businesses, while allocating incremental innovation to core businesses.

Challenges in Innovation Governance

• Three key challenges prevent most companies from adopting extensive innovation governance:
  1. 67% of companies lack an inspiring innovation strategy.
  2. 86% struggle to ideate and experiment effectively.
  3. 87% find it difficult to scale new initiatives.

The 12 Innovation Governance Habits

Accenture identified 12 key innovation habits that Champions use to govern innovation across four phases:

1. Place innovation at the center of corporate strategy
2. Communicate the innovation agenda to employees and investors
3. Build a culture of innovation
4. Generate ideas from the entire workforce
5. Generate ideas from a team of experts
6. Identify disruptive ideas with the help of technology partners
7. Create room for experimentation investments
8. Fund experimentation gradually
9. Conduct experimentation with an innovation factory
10. Scale with technology partners
11. Scale with talent partners
12. Scale through an innovation factory

Innovation Phases

• Phase 1: Inspire – Innovation is integrated into corporate strategy and culture.
• Phase 2: Ideate – Companies generate ideas from both employees and experts.
• Phase 3: Experiment – Investment in experimentation and prototyping is formalized.
• Phase 4: Scale – Successful innovations are scaled with the help of ecosystem partners.

Case Studies

• Leading Middle Eastern Bank: Leveraged AI and data to transform its workforce and customer experience.
• Almosafer: Implemented an omnichannel travel experience using digital tools to enhance customer engagement and efficiency.
• Project Aber: A joint initiative by SAMA and UAECB to develop a digital currency using blockchain.

Key Information

• Innovation Champions are defined as high-growth companies scoring one standard deviation above the mean.
• The Index is based on a survey of 200 large companies in Saudi Arabia and the UAE.
• 78% of Middle East executives have invested in AI and machine learning in the last three years.
• 67% of companies have moved to modernize their technology infrastructure in the past five years, with 86% expected to do so in the next five.
• Only 5% of companies are described as agile in terms of workforce flexibility.
• The overall Innovation Maturity Index increased marginally, with Innovation Strategy showing a significant rise.

Conclusion

The report emphasizes the need for companies to adopt extensive innovation governance to thrive in a rapidly changing environment. It provides a clear framework and actionable steps for companies to transition from selective to extensive innovation governance, ensuring they can innovate more intensively and lead in their industries.