2016-01-06-凯度-Retail_Snapshot_2015P12_1页_513kb

RETAIL MARKET SHARE ANALYSIS FOR JANUARY 2016

MARKET SHARE TREND IN 4-WEEK ROLLING PERIOD
The 4-week rolling trend analysis for January 2016 shows fluctuations in the shares of key retailers. High鑫 Retail Group's market share declined from 9% to 7.5%, China Resources Vanguard's share remained stable at around 6%. Walmart Group's share increased gradually after July 2015, reaching 5.0%, while Carrefour and Bright Food Group experienced slight declines.

12-WEEK YEAR-OVER-YEAR COMPARISON (UP TO DECEMBER 4, 2015 V.S. NOVEMBER 28, 2014)
Indicators such as penetration rate, average spending, and purchase frequency were measured. High鑫 Retail Group increased its penetration rate by +9.2%, average spending by +2.8%, but purchase frequency decreased by -2.9%. China Resources Vanguard showed negative penetration growth of -5.3% but positive spending increase. Other retailers like Walmart and Carrefour had mixed results, with some exhibiting higher average spending but lower purchase frequency.

REGIONAL ANALYSIS

• East: High鑫 Retail Group holds the top spot with 14.1%, followed by Walmart at 8.9%. China Resources Vanguard is prominent at 11.6%.
• South: Walmart leads at 8.9%, ahead of High鑫 Retail Group at 4.3%. High鑫 surpassed WuShangLian in share.
• West and North regions: Walmart remains a key player, with High鑫 also strong in North; shares vary by retailer and region.

Key takeaway: Retailers showed varied performance, with High鑫 focusing on customer growth and China Resources Vanguard gaining in the South, while overall average spending increased across most brands.