2015-11-30-凯度-Retail_Snapshot_2015P10_1页_512kb

In November 2015, the four-week rolling trend showed an increase in market share for High Xi Retail Group by 0.8 percentage points, maintaining its leading position in the modern retail channel market for quick-moving consumer goods. Compared to other retailers like Walmart and Home Fun, which saw declines in market share, High Xi Retail demonstrated strong performance with higher customer traffic and elevated average customer spending in the 12-week period ending October 9, 2015. However, purchase frequency decreased slightly for High Xi. Regionally, variations were observed, with High Xi dominating in the East and South regions, while competing for positions in other areas like the West. The data highlights High Xi's superior growth in terms of market penetration and consumer engagement, based on Kantar Worldpanel's analysis for the national market including county-level areas.