2023-01-11-世界卫生组织-World_Hearing_Day_2023_-_Planning_Guide_18页_684kb

报告摘要

World Hearing Day Planning Guide Summary

World Hearing Day is the largest global awareness campaign on ear and hearing care (EHC), aiming to promote public health actions, stimulate intersectoral partnerships, and raise awareness of hearing loss consequences. It occurs annually on March 3 to symbolize the shape of two ears. The guide provides a framework for organizing activities at national and community levels.

Background

Over 1.5 billion people have hearing loss, with nearly 430 million experiencing disabling loss, primarily in low- and middle-income countries. This leads to significant health and economic burdens. Unaddressed hearing loss is preventable in many cases, and the day emphasizes integrating EHC into health systems through campaigns and advocacy.

Planning Phases

Phase I: Preparation: Assemble a core team (including an EHC expert and marketer) and an implementation team. Familiarize yourself with WHO's annual theme, key messages, and materials available in six UN languages. Adapt materials for local needs and reach out to partners like NGOs and media.
Phase II: Plan What You Can Do: Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives. Identify target audiences (e.g., primary stakeholders and secondary influencers) and brainstorm activities to address community needs. Prioritize ideas based on relevance, cost-effectiveness, cultural sensitivity, and reach.
Phase III: Implementation: Promote events using WHO materials by registering on their website, sharing on social media (#worldhearingday, #hearingcare), and engaging media and partners. Activities include free screenings, talks, and community events, ensuring inclusion for people with hearing loss.
Phase IV: Evaluate and Report: Report results via the WHO website with photos (obtain consent per annex). Evaluate impact by measuring inputs, outputs, outcomes, and behaviors to assess campaign success and future improvements.