2024-01-30-世界卫生组织-World_Hearing_Day_Planning_Guide_19页_700kb

Summary of WORLD HEARING DAY Planning Guide

Introduction
This guide provides a framework for organizations and individuals to plan and execute World Hearing Day activities, aiming to raise awareness of ear and hearing care (EHC) globally. It emphasizes collaboration and the use of WHO resources to address hearing loss, with an estimated 1.5 billion people affected worldwide.

Background
World Hearing Day focuses on preventing hearing loss, promoting early intervention, and uniting efforts to prioritize EHC. Key reasons include the high prevalence of hearing loss (particularly in low- and middle-income countries), its substantial economic and health impacts, and the call for intersectoral partnerships through annual themes and advocacy.

Planning Guide Overview
The guide is organized into four phases: Preparation, Planning, Implementation, and Evaluation.

• Preparation: Assemble a core and implementation team, including experts and partners, and familiarize yourself with WHO’s branding and materials.
• Planning: Set SMART objectives, identify target audiences (e.g., children, adults, policymakers), brainstorm creative and cost-effective ideas, and prioritize based on community needs.
• Implementation: Promote events using WHO resources, register on the official website, and ensure inclusive practices, such as accommodating people with hearing loss.
• Evaluation: Use metrics to assess outcomes, report results to WHO, and secure funding or partnerships for future campaigns.

Key Themes and Recommendations

• Annually rotating themes highlight specific EHC topics; examples include "Hearing care for all" and "Don’t let hearing loss limit you."
• Encourage innovative campaigns, social media engagement, and partnerships with NGOs, governments, and media to maximize reach.
• The hearWHO app supports community-based hearing screening and education.
• Tailor materials locally, ensuring cultural sensitivity and accessible communication.

Contact and Resources
For support, contact WHO at whf@who.int. The comprehensive guide includes annexes on adapting materials, consent forms, and additional tools to facilitate successful campaigns.