2025-06-15-莱坊-Wrocław_city_attractiveness_and_office_market_Q1_2025_8页_1mb

Summary of Wroclaw's City Attractiveness and Office Market Analysis (Q1 2025)

Core Content Overview

This document provides an in-depth analysis of Wroclaw's attractiveness as a city and its current state in the office market, highlighting key economic indicators, investment opportunities, and human resources. It also touches on broader trends in the Polish real estate and construction sectors, particularly the growing importance of succession planning.

Key Economic Indicators

• City Area: 293 sq km
• Population: 893,500 (city) / 1,200,000 (agglomeration)
• Migration Balance: +1.4 (as of June 2024)
• Unemployment Rate: 1.8% (as of March 2025)
• GDP Growth: 8.5%
• GDP per Capita: PLN 104,360
• Average Salary (Gross): PLN 9,949.44 (business sector, March 2025)

Investment Attractiveness

• Rankings:
  • 111111 in fDi's Mid-Sized European Cities of the Future 2025 - Overall
  • 111111 in fDi's Mid-Sized European Cities of the Future 2025 - Business Friendliness
  • 111111 in Poland in the ABSL report "Business Services Sector in Poland 2024"
  • 1 in "Polish Startups 2023" (Startup Poland Foundation)
  • 2 in fDi's Mid-Sized European Cities of the Future 2025 - FDI Strategy and Economic Potential
  • 111111 in Business Environment Assessment Study (BEAS) 2024
• R&D Potential:
  • 11% of Polish R&D centers are located in Wroclaw
  • 30 universities educate over 105,000 students, with more than 42,000 in STEM fields
  • 64% of companies rate the educational potential of Wroclaw universities as good or very good
  • 60% of companies rate the availability of qualified R&D specialists as good or very good
  • 34% increase in the number of R&D entities in Lower Silesia over recent years
• Infrastructure and Sustainability:
  • 1400 km of bike paths
  • ~41% of city area is green space
  • Wroclaw is listed among the 100 Climate Neutral and Smart Cities by 2030 in the EU mission

Office Market in Wroclaw

• Total Office Stock: 1.36 million sq m (10% of Poland's total)
• Supply Under Construction: 26,000 sq m (two projects)
• Vacancy Rate: 20.4% (highest in market's history, March 2025)
• Take-Up: 44,000 sq m (75% increase from Q1 2024)
• Lease Terms:
  • Asking rents: EUR 11.00 to 16.00 per sq m per month
  • Service charges: PLN 16.00 to 31.00 per sq m per month
  • Rent-free period: 1.5 months per contract year
  • Fit-out budget: EUR 450.00 to 550.00 per sq m

Take-Up Structure

• Renegotiations: 71% of total leasing volume
• New Leases: 18%
• Expansion Agreements: 11%
• Owner-Occupier Leases: 0%

Succession Challenges in Polish Real Estate and Construction

• Industry Trends:
  • Up to 44% of Polish construction and real estate companies may face succession challenges
  • 75% of revenues in these sectors come from domestic private capital
  • 299,000 entrepreneurs in these sectors are over 50 years old
• Succession Planning:
  • Only 20% of family business owners report no difficulty in succession
  • 60% of owners believe their successors may lack leadership skills
  • 67% of successors feel taking on a leadership role will be a significant challenge
  • 85% of next-generation family members show no interest in taking over the business
• Executive Salaries:
  • Average base salary for top executive roles: PLN 60,000 to 80,000 per month
  • Salaries in listed companies can exceed PLN 100,000 per month
  • Performance-related bonuses can be up to six times the monthly salary
  • Equity or stock options are common in long-term incentive structures

Investment Incentives in Wroclaw

• "One Stop Shop": Support from the Wroclaw Agglomeration Development Agency
• Tax Exemptions: For investments in photovoltaic installations, heat pumps, etc.
• Accelerator Programmes: Concordia Design Accelerator, Accel Boost, Startup Booster for Social Impact
• Special Economic Zones: Lower Silesian Special Economic Zones

Key Contacts

• Knight Frank Poland:
  • Dorota Lachowska: dorota.lachowska@pl.knightfrank.com
  • Research Team: Michal Kusy, Dorota Lachowska
  • Graphic Design: Karolina Chodak-Brzozowska
• Wroclaw Agglomeration Development Agency:
  • Email: office@invest-in-wroclaw.pl
  • Website: www.invest-in-wroclaw.pl
• Michael Page:
  • Krzysztof Tuszynski: krzysztoftuszynski@michaelpage.pl
  • Website: www.michaelpage.pl

Conclusion

Wroclaw stands out as a highly attractive city for investment and innovation, with strong R&D potential, a vibrant startup ecosystem, and a skilled workforce. Despite a high vacancy rate in the office market, the city's economic growth and infrastructure make it a promising location for future development. The real estate and construction sectors in Poland are facing significant succession challenges, prompting a shift towards recruiting external leaders and offering competitive incentives to retain talent.