2024-03-14-莱坊-Wrocław_city_attractiveness_and_office_market_Q4_2023_5页_4mb

Wrocław Summary & Profile - Strong Cities

Background & City Attractiveness:
Wrocław is recognized as a leading European technology hub and ranks as the top city in Poland. It benefits from a high quality of life, strong investment potential, and excellent connectivity. The Wrocław Agglomeration Development Agency actively promotes inward investment and regional development.

Drivers for Business Success & Growth Strategy:

• Investment climate is supported by attractive incentives (real estate tax exemptions) and streamlined processes (one-stop-shop).
• Development is focused on building a resilient, diverse economic environment. This requires a people-centric strategy within the agglomeration, fostering cooperation among business, education, and administration to build innovation capacity, and supporting inclusive initiatives in the ICT sector.

Technology & Economic Impact:

• A committed ICT community and tailored educational paths support the industry and local workforce.
• New agreements dominate 52% of leasing.

Demographics & Infrastructure:

• Population around 674k with nearly 25% employed in ICT.
• GDP grew 8.5% (national top performer).
• Newly constructed public transport capacity, green spaces, bike paths, and technology assets form the backbone of its thriving environment and work-life balance.

Office Market Dynamics (Q4 2023):

• Wrocław has the third-largest office market in Poland, with a stock exceeding 1.35m sq m.
• Strong take-up (672,000 sq m in 2023) marked the second-highest historical level.
• Expansion volumes dropped significantly in 2023 (to 5%).
• New supply slowed in 2024, potentially easing expected vacancy rate increases following gains driven by 2018-19 oversupply (vacancy rate reached 18.2%).
• Asking rents in Wrocław have reached a record high (EUR 10-16/sqm/month). Long-term service charges are stable (PLN 16-31/sqm/month).

Labour Market Trends (IT Sector):

• High demand persists for IT experts, cloud, software, data specialists.
• The metropolitan area is moving towards adopting a hybrid work model.
• Employee expectations lean towards work-life balance, development opportunities, flexible working, training support, and alignment with company values. Salaries are competitive, e.g., Business Analyst (~12,500 PLN gross/month), BI Developer (~12,500 PLN/month), Cloud Solutions Expert (~15,000 PLN/month), Security Expert (~15,000 PLN/month), SAP Specialist (~15,000 PLN/month). Companies are expected to remain proactive in talent acquisition and retention due to competitive labour markets.