2023年妈妈和媒体报告（英）-43页_3mb

Moms and Media 2023 Summary

Core Content

The Moms and Media 2023 report, presented by the Infinite Dial, offers insights into the digital media habits of U.S. mothers. The study includes data from both a traditional telephone survey and a supplemental online survey, allowing for a comprehensive look at media consumption patterns among moms with children under 18.

Main Findings

Demographics

• Average age of Moms: 43 years
• Employment: Nearly two-thirds (63%) of Moms are employed full-time or part-time.

Device Ownership

• Smartphones: 95% of Moms own a smartphone.
• Tablets: Tablet ownership among Moms has leveled off.
• Smart Speakers: Smart Speaker ownership remains steady, with Alexa devices maintaining dominance.
• Wireless Headphones: 71% of Moms own wireless earphones or headphones.
• Smart Watches: Smart Watch ownership is gaining traction among Moms.

Internet Usage

• Internet access: 90% of Moms access the internet via their cell phones.
• Daily internet time: Moms spend an average of 4 hours 15 minutes online daily, up from 2022.
• Media consumption: On average, Moms spend:
  • 2 hours watching television
  • 1 hour 36 minutes listening to radio
  • 15 hours 46 minutes on online audio (including podcasts and streaming)

Social Media

• Social media usage: 93% of Moms use some kind of social media.
• TikTok growth: TikTok continues to gain popularity among Moms, with 19% using it most frequently in 2023 (up from 6% in 2022).
• Facebook decline: Facebook is still the most used platform but is losing ground to TikTok.
• Podcasts: Moms continue to discover podcasts, with significant usage reported.

Children and Social Media

• Children's usage: 67% of Moms have children under 18 who use social media.
• Concerns about usage: 51% of Moms believe their children spend too much time on social media.
• Appropriate time: The average appropriate daily time for children to use social media, according to Moms, is 2 hours 35 minutes.
• Perception of impact: Most Moms with children who use social media (66%) believe it is more harmful than helpful and that it needs more regulation to protect children.

Key Trends

• Increased engagement with digital media: Moms are spending more time online and on social media.
• Shift in social media preferences: TikTok is rapidly gaining traction, while Facebook's dominance is waning.
• Device adoption: Moms are increasingly adopting smart devices, particularly smart speakers and wireless headphones.
• Growing awareness of risks: There is a heightened awareness among Moms about the potential downsides of social media for children, leading to calls for more regulation.

Conclusion

The 2023 report highlights the evolving media landscape for Moms, emphasizing their heavy reliance on digital platforms and devices. While they remain engaged with traditional media like television and radio, their usage of online audio and social media is on the rise. Additionally, the report underscores the growing concerns about children's social media use and the need for greater oversight.