2023-05-25-Edison-2023年妈妈和媒体报告_43页_3mb

Moms and Media 2023 Summary

Core Content

The Moms and Media 2023 report, presented by the Infinite Dial, provides an in-depth look at the digital media habits of U.S. mothers. It highlights how Moms engage with various technologies, platforms, and media content, and also reflects their concerns regarding the impact of social media on their children.

Main Findings

1. Media Engagement

• Internet Usage: Moms spend an average of 4 hours 15 minutes daily online, an increase from 2022.
• Social Media: 93% of Moms use some kind of social media, with TikTok gaining significant traction.
  • TikTok Usage: Rose from 6% in 2022 to 19% in 2023 as the platform most used by Moms.
  • Facebook: Still the most used platform, but its dominance is waning.
• Online Audio: Moms spend an average of 15 hours 46 minutes weekly listening to online audio, including podcasts and radio.
  • Podcast Listening: 70% of Moms have listened to a podcast, showing continued interest.
  • Radio Listening: AM/FM radio remains steady, with 68% of Moms listening in the last week.

2. Device Ownership

• Smartphones: 95% of Moms own a smartphone, indicating high reliance on mobile devices.
• Smart Speakers: 71% of Moms own a smart speaker, with Alexa devices maintaining dominance.
  • Multiple Smart Speakers: 63% of Smart Speaker Moms own more than one.
• Wireless Headphones: 71% of Moms own wireless earphones or headphones, showing a growing trend.
• Smart Watches: Smart Watches are gaining traction, with increasing ownership among Moms.

3. Work and Media Habits

• Employment: 63% of Moms are employed full-time or part-time.
• Work Location: Most Moms do their work inside the home.
• Hands-Free Technology: 71% of Moms have used a voice-operated personal assistant, such as Alexa, Siri, or Google Assistant.

4. Children and Social Media

• Children's Social Media Use: 67% of Moms have children under 18 who use social media.
• Concerns: 51% of Moms believe their children spend too much time on social media.
• Perceived Impact: The majority of Moms with children who use social media feel that it is more harmful than helpful.
• Regulation: 66% of Moms think social media needs more regulation to protect children.

Key Statistics

• Average Age of Moms: 43 years.
• Smartphone Ownership: 95%.
• Smart Speaker Ownership: 71%.
• Wireless Headphones: 71%.
• Smart Watch Ownership: Increasing.
• Daily Internet Time: 4 hours 15 minutes.
• Weekly Online Audio Time: 15 hours 46 minutes.
• TikTok as Most Used Platform: 19%.
• Facebook as Most Used Platform: Declining.
• Children's Daily Social Media Time: 2 hours 35 minutes (as perceived appropriate by Moms).
• Regulation Support: 66% of Moms with children on social media support more regulation.

Conclusion

The 2023 Moms and Media report underscores that Moms are increasingly connected to the digital world, with a strong preference for smartphones, smart speakers, and online audio. While social media continues to play a significant role in their lives, there is a growing concern about its impact on children, with many advocating for greater regulation to ensure safe and balanced use.