GWI-美国食品趋势：美国人饮食方式的变化（英）-2021-21页_4mb

报告摘要

U.S. Food Trends Summary

Core Content

This report explores the evolving food habits of Americans, focusing on health, sustainability, and the impact of the pandemic. It highlights how these factors have reshaped consumer behavior, attitudes, and choices, particularly in terms of dieting, food sourcing, and the growing interest in plant-based and sustainable eating.

Main Trends

1. Health Consciousness is Rising

Increased Engagement with Healthy Eating: Americans are more conscious about what they eat and how it affects their health. The pandemic has driven a shift from calorie burning to caloric intake, with a focus on quality over restrictive diets.
Dieting for Health and Wellness: Over 61% of Americans are trying to eat more healthily, and 70% of them are dieting or controlling their food intake for various health-related reasons, including weight management, blood sugar control, and mental well-being.
Holistic View of Health: Healthy eating is no longer seen as a restrictive practice but as part of a broader lifestyle that includes mental health, exercise, and self-acceptance.

2. Generational Differences in Food Motivations

Millennials and Gen Z: These generations are more open to plant-based diets and are influenced by aesthetics and body positivity. They are less likely to identify as meat-eaters with no plans to change.
Gen X and Baby Boomers: More focused on health goals like weight control and cholesterol management. They are more likely to seek out meat-free options as part of a broader health strategy.

3. Shift to Quality and Sustainability

Preference for Natural and Organic Products: Consumers are increasingly prioritizing natural, organic, and locally sourced foods over detailed nutritional information like sodium and fat content.
Sustainability as a Key Factor: The environmental impact of food is a growing concern. Plant-based eating is linked to sustainability efforts, with consumers seeking brands that minimize environmental harm and support ethical practices.

4. The Meatless Revolution

Growing Acceptance of Plant-Based Foods: There has been a significant increase in the number of Americans open to reducing or eliminating meat from their diets. This trend is supported by the availability of plant-based alternatives and shifting consumer values.
Consumer Willingness to Pay: Despite price concerns, Americans are willing to spend on meat-free options, as evidenced by the rapid sales of plant-based products in various settings, including restaurants and grocery stores.

5. Sustainability and Ethical Consumption

Environmental Awareness: Health-conscious consumers are more likely to be concerned about the environmental impact of their food choices and to support sustainable practices.
Ethical Sourcing: There is a growing demand for food products that are free from animal cruelty and labor exploitation, and that are sourced locally to reduce carbon footprint.

Key Insights

Health Focus: Americans are more focused on overall health and wellness, not just physical fitness. This includes mental health, self-acceptance, and holistic well-being.
Diet Diversity: There is a noticeable shift toward more diverse diets, with a significant portion of consumers adopting plant-based or flexitarian lifestyles.
Digital Influence: The rise of digital cooking content has played a role in educating consumers about healthy eating and has increased their engagement with food-related information.
Sustainability Integration: Sustainability is becoming a core component of food consciousness, with consumers valuing environmentally friendly and ethically sourced products.

Data Highlights

61% of Americans are trying to eat more healthily.
20% of millennials track their food consumption.
36% of Americans think it's important that food products are made in the U.S.
29% of meat-eaters are interested in reducing or eliminating meat.
23% of Gen Zers in California make their own versions of household or personal care products.

Methodology

Sample Size: The report is based on data from GWI USA, which surveyed 81,092 U.S. internet users aged 16+ between Q2 2020 and Q2 2021.
Quotas: The sample was weighted to reflect the U.S. population's demographics, including age, gender, race/ethnicity, income, and region.
Mobile-Friendly: The survey is accessible via mobile, tablet, PC, and laptop, ensuring broad participation.