全球健康研究所：2024年全球健康经济监测报告_131页_3mb

报告摘要

Global Wellness Economy Monitor 2024 Summary

In November 2024, the Global Wellness Institute (GWI) released the "Global Wellness Economy Monitor 2024," providing comprehensive data and analysis on the global wellness industry. The report defines wellness as an active pursuit of holistic health and encompasses eleven sectors that enable consumers to incorporate wellness activities and lifestyles into their daily lives.

Global Wellness Economy Overview

The global wellness economy reached $6.3 trillion in 2023, representing 6.03% of global GDP—a significant increase from 5.75% in 2019.
It has grown at a 7.3% average annual rate from 2013 to 2023, outpacing global GDP growth.
All regions have recovered from the pandemic, with North America, Europe, and Middle East-North Africa showing the strongest resilience.

Key Sectors and Growth

The wellness economy includes sectors like personal care & beauty ($1.2 trillion), healthy eating ($1.1 trillion), physical activity ($1.06 trillion), and mental wellness ($232.6 billion). Growth projections indicate continued expansion, with an annual growth rate of 7.3% until 2028, reaching nearly $9.0 trillion.

Drivers of Growth

Post-pandemic shift: Wellness became a priority worldwide, moving from luxury to essential spending.
Demographic trends: Aging populations and rising chronic diseases fuel demand.
Structural changes: Digitalization has accelerated in sectors like fitness and mental wellness.

Methodology

GWI’s research combines primary and secondary data sources, ensuring consistent estimations across countries and regions. The report highlights challenges in measuring wellness due to evolving consumer behaviors and new wellness practices.