2025年全球康养经济报告_144页_3mb

Global Wellness Economy Monitor 2025 Summary

Core Content

The Global Wellness Economy Monitor 2025 provides an in-depth analysis of the global wellness industry, highlighting its growth, structure, and significance in the broader economy. The report defines the wellness economy as a collection of eleven diverse sectors that support consumers in integrating wellness into their daily lives. It outlines the key drivers of growth, the impact of the pandemic, and the recovery of the wellness economy since 2020.

Main Points

• Definition of Wellness: Wellness is an active pursuit of holistic health, incorporating physical, mental, emotional, and social dimensions. It is not a static state but a dynamic process involving intention, choice, and action.

• Definition of the Wellness Economy: The wellness economy consists of eleven sectors that enable individuals to engage in wellness activities. These include wellness real estate, mental wellness, physical activity, personal care & beauty, healthy eating, nutrition & weight loss, traditional & complementary medicine, public health & prevention, workplace wellness, wellness tourism, and spas/thermal/mineral springs.

• Market Size in 2024: The global wellness economy reached a record high of $6.8 trillion in 2024, up 7.9% from 2023. It has doubled in size since 2013, and now represents 6.12% of global GDP, compared to 5.67% in 2019.

• Growth Trends: The wellness economy has consistently grown faster than the global economy, with an average annual growth rate of 6.2% from 2019-2024. It is projected to grow at 7.6% annually from 2024-2029, surpassing $9.8 trillion by 2029.

• Regional Growth: North America, Middle East-North Africa, and Europe are the fastest-growing regional wellness economies, with North America being the largest at $2.3 trillion in 2024. These regions have shown the strongest recovery and growth since the pandemic. Asia-Pacific, while growing more rapidly in 2024 (9.3%), has faced slower growth in previous years due to prolonged travel restrictions and economic challenges.

• Sector Recovery: All eleven wellness sectors have fully recovered from the pandemic, with 2024 market sizes exceeding 2019 levels. Wellness real estate and mental wellness are the fastest-growing sectors, expanding at 19.5% and 12.4% annual rates, respectively.

Key Sectors and Their Growth

Explosive Growth Sectors

• Wellness Real Estate: Market size in 2024 = $548.4 billion; CAGR (2019-2024) = 19.5%, CAGR (2024-2029) = 15.2%
• Mental Wellness: Market size in 2024 = $268.3 billion; CAGR (2019-2024) = 12.4%, CAGR (2024-2029) = 10.1%

Mature & Steady Growth Sectors

• Physical Activity: Market size in 2024 = $1,143.9 billion; CAGR (2019-2024) = 4.6%, CAGR (2024-2029) = 5.1%
• Personal Care & Beauty: Market size in 2024 = $1,350.0 billion; CAGR (2019-2024) = 4.8%, CAGR (2024-2029) = 4.8%
• Healthy Eating, Nutrition & Weight Loss: Market size in 2024 = $1,148.0 billion; CAGR (2019-2024) = 4.7%, CAGR (2024-2029) = 7.1%
• Traditional & Complementary Medicine: Market size in 2024 = $605.6 billion; CAGR (2019-2024) = 4.6%, CAGR (2024-2029) = 10.8%

Tourism-Based Sectors

• Wellness Tourism: Market size in 2024 = $893.9 billion; CAGR (2019-2024) = 6.4%, CAGR (2024-2029) = 9.1%
• Spas: Market size in 2024 = $157.4 billion; CAGR (2019-2024) = 6.2%, CAGR (2024-2029) = 7.7%
• Thermal/Mineral Springs: Market size in 2024 = $71.7 billion; CAGR (2019-2024) = 1.7%, CAGR (2024-2029) = 10.0%

Public/Private Policy-Based Sectors

• Public Health, Prevention & Personalized Medicine: Market size in 2024 = $675.9 billion; CAGR (2019-2024) = 8.6%, CAGR (2024-2029) = 4.7%
• Workplace Wellness: Market size in 2024 = $53.3 billion; CAGR (2019-2024) = 0.7%, CAGR (2024-2029) = 2.2%

Key Insights

• The wellness economy is now larger than the green economy, IT, tourism, sports, and pharmaceuticals, highlighting its growing influence.
• Wellness real estate and mental wellness are the fastest-growing sectors, driven by increasing demand for wellness-focused living and mental health awareness.
• Personal care & beauty, healthy eating, physical activity, and traditional & complementary medicine are the largest sectors in the wellness economy, collectively accounting for 54% of the global market.
• The pandemic caused a significant downturn in 2020, especially in tourism-related sectors, but the wellness economy has since recovered and surpassed pre-pandemic levels.
• Currency depreciation in 2022-2024 has impacted growth in the Asia-Pacific region, particularly when measured in U.S. dollars, though growth in yen terms is stronger.
• Data accuracy is a priority, with revisions made to reflect updated methodologies and data sources, ensuring consistency and reliability in the wellness economy figures.

Conclusion

The Global Wellness Economy Monitor 2025 underscores the importance of a clear and consistent definition of wellness and the wellness economy. It demonstrates that the wellness industry is not only resilient but also a major driver of global economic growth, with significant potential for future expansion. The report serves as a valuable resource for investors, businesses, and policymakers looking to understand and capitalize on the wellness market's trajectory.