2021-11-09-埃森哲-Accenture_MIT_release_new_CDO_survey_results_10页_1mb

Accenture & MIT CDOIQ Survey Summary (July 2021)

Core Content

The Accenture & MIT CDOIQ Survey conducted in July 2021 provides insights into the current role, challenges, and future expectations of Chief Data Officers (CDOs) across various industries. The survey highlights the evolving nature of the CDO position and the increasing importance of data strategy in driving business value.

Survey Demographics

• Respondents: The survey included CDOs and Acting CDOs from 19+ industries, with 23 respondents having an annual enterprise revenue of over $50B.
• Role Distribution:
  • 86% of respondents are in C-level positions.
  • The remaining 14% are in SVP roles reporting directly to a CXO.
• Confidence in Results: The survey results are reported with 95% confidence level, indicating a high degree of reliability.

Top Skills for CDO Success

When asked about the top 3 skills required for a CDO to be successful, the survey respondents identified:

1. Being a change agent
2. Being an evangelist
3. Being a strategic leader

These skills reflect the need for CDOs to drive transformation and promote a data-driven culture within their organizations.

Key Challenges Faced by CDOs

Despite the growing importance of the CDO role, the survey highlights the following top 3 challenges:

1. Lack of talent to operationalize data initiatives
2. Cultural and adoption barriers
3. Lack of long-term funding

These challenges hinder the ability of CDOs to fully realize the value of their vision and strategic initiatives.

Role Evolution and Responsibility Gaps

The survey identifies significant gaps between the current primary role of CDOs and the optimized role that would maximize their value to the organization:

This indicates that while CDOs are currently focused on data strategy and operations, their role is expected to expand to include more strategic and revenue-generating responsibilities.

Market Shift and CDO Importance

There is a positive shift in the market, with the role of the CDO becoming more critical and elevated. This is driven by the increased need for competitive advantage through data utilization.

• 78% of CDOs assert that their roles and responsibilities have become more critical.

Additional Survey Insights

• Industry Distribution: The survey included respondents from a wide range of industries, with the percentage distribution shown in the provided image.
• Revenue Size: The distribution of respondents based on annual revenue is also detailed in an image.
• Geographic Distribution: The survey covered various geographic regions, with the percentage of respondents from each region illustrated in the provided image.

Summary

The survey underscores the increasing importance of CDOs in driving organizational success through data strategy and innovation. However, it also highlights the challenges they face in terms of talent, culture, and funding. The evolution of the CDO role is expected to focus more on strategic leadership and revenue generation, with a significant gap between current and optimized responsibilities. Overall, the CDO role is becoming more critical, with 78% of respondents noting its growing importance in the context of competitive advantage.