2021-06-18-埃森哲-IDC_MarketScape_names_Accenture_a_digital_strategy_leader_44页_470kb

IDC MarketScape: Worldwide Digital Strategy Consulting Services 2021 Vendor Assessment

Key Findings

1. Digital Strategy Landscape & Client Needs

   • Improved Foundational Elements: Leading consultancies excel in recruiting, training, people quality, action orientation, and client-specific insight.
   • Desire for Increased Challenge: Clients universally seek consultants that challenge them more effectively to navigate ongoing transformation.
   • Major Differentiation Gap: Buyers rate differentiation low; consultancies need to invest more in IP, branding, and potentially diversify their workforce to build unique value propositions.

2. Market Trends (Guided by IDC Buyer Perception Surveys):

   • Pandemic Influence: Initial focus was resilience and survival (efficiency, cash flow). Post-pandemic, strategic objectives shift towards growth, innovation, customer experience, and revenue expansion.
   • Post-COVID Priorities: Organizations prioritize revenue growth, profitability, and creating a "digital-native" culture allowing remote work and new customer engagement. Ethics, ESG, and "purpose-driven" strategies gain prominence.
   • Key Shifts: Increased demand for accountability, transparency, D2C business model transformation, and adaptation to "remote-first" commerce and supply chain needs.

3. Recommendations for Clients Selecting Digital Strategy Consultants

   • Balance Pragmatism and Vision: Seek actionable, ROI-oriented advice coupled with strong strategic leadership and foresight.
   • Embrace Technology, People, and Process Insights: Look for deep understanding across business, technology, data, and organizational change (cultural transformation).
   • Demand Greater Challenge and Insight: Actively seek consulting partners who push boundaries and truly understand the client's internal dynamics (action orientation, challenge culture, client-specific insight).
   • Be Mindful of Cost vs. Value: Focus on high-value outcomes rather than minimizing day rates; innovative billing (risk-sharing) may be beneficial.
   • Leverage Global Reach for Best Practices: Value insights and connections across industries and geographies.

Vendor Assessment (Summary)

• Leaders (13 included, assessed high across strategy & capability criteria):

  • Accenture
  • Bain & Company
  • BCG
  • EY
  • IBM
  • KPMG
  • McKinsey
  • PwC
  • Publicis Sapient
  • Deloitte *(Positioned here but detailed further below)
  • CGI
  • Capgemini *(Positioned here but detailed further below) - Note: Final positions based on methodology.

• Major Players

  • TCS
  • CGI
  • Capgemini *(Detailed further below, methodology suggests final leader status? Consult full data.)

Methodology Details

• Assessed 13 vendors globally.
• Evaluation based on a comprehensive framework covering both current capabilities and future strategies.
• Market Definition: Focuses on advising on strategy use of digital technologies, not full implementation. Includes elements like industry insight and cultural transformation.
• Weightings: Strategy measures (100%): Offering Roadmap, Delivery Model, Pricing Models, Growth, Differentiation. Capability measures (100%): Operating/Bus Model Transformation, Industry Capabilities, Innovation, Culture Change, Innovation Network, R&D & Alliances, Thought Leadership, Client Insight, Strategy Success, Value, Client Empowerment.
• Positioning depends on both strategy alignment (future relevance) and capability execution (current effectiveness).

**Note:** This summary highlights the high-level key findings and the structure of the vendor analysis. For detailed insights into each vendor's position, strengths, and challenges, please refer to the original full report.
**Disclaimer:** This summary refrains from mimicking Markdown syntax explicitly per specific instructions (*although internal structure uses headings and lists for clarity*).